How Internal Marketing Mediates the Relationship between Teachers' Organizational Commitment and Job Satisfaction

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Title:	How Internal Marketing Mediates the Relationship between Teachers' Organizational Commitment and Job Satisfaction
Authors:	紀信光;Chi, Hsing-Kuang;Yeh, Huery-ren;Liou, Jin-chih
Contributors:	企業管理學系
Keywords:	organizational commitment;job satisfaction;internal marketing;job burnout
Date:	2016-03
Issue Date:	2019-06-13 14:29:36 (UTC+8)
Abstract:	In this study, special education teachers serving in junior high and elementary schools in Yunlin County were observed to examine the influences of organizational commitment, and job burnout, and internal marketing on job satisfaction. A questionnaire survey method was employed to collect data. A convenient sampling approach was adopted to administer 200 questionnaires, from which 152 valid questionnaires were retrieved effective response rate of 76%. Research findings revealed that (a) organizational commitment significantly and positively influenced job satisfaction, (b) organizational commitment significantly and positively influenced internal marketing, (c) internal marketing significantly and positively influenced job satisfaction, (d) job burnout significantly and negatively influenced job satisfaction, and (e) internal marketing mediated the relationship between organizational commitment and job satisfaction.
Relation:	Journal of Education & Social Policy vol. 3, no. 1 pp.56-69
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Periodical Articles

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