南華大學機構典藏系統:Item 987654321/27657
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    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/27657


    Title: 北京人民廣播電台制度變革
    Other Titles: The Reform of Radio Beijing Corporation
    Authors: 張裕亮;Chang, Yu-Liang
    Contributors: 傳播學系
    Keywords: 中國大陸廣播;北京人民廣播電台;制度變遷
    Date: 2009-02
    Issue Date: 2021-02-26 14:16:27 (UTC+8)
    Abstract: 1949年中共建政後,由於廣播的播送可幅射至遼闊的農村,廣播電台對於 中共新政權傳達政令、動員人民群眾,長期起到「傳聲筒」的角色。然而伴隨 著9 0年代中國經濟改革的快速進展,大陸城市民眾對於實用性、服務性、消費 性信息的迫切需求,使得廣播電台逐步揚棄傳達政令、動員人民群眾的角色, 轉而強化民生信息的播送。本研究目的即在於了解,作為大陸廣播業歷史攸久的北京人民廣播電台,在 經營制度、編播制度以及所有制變革上,究竟經歷了何種變化?北京台在經歷了 這些制度變革後,如何從改革前的「傳聲筒」逐步演變成「黨營信息電台」?
    Relation: 展望與探索/Prospect & Exploration
    7卷2期
    pp.64-80
    Appears in Collections:[Department of Communication] Periodical Articles

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