文化保存隨著經濟的成長而逐漸被重視，而閒置空間再利用則是文化保存中最被關注的議題。本研究以溪州鄉「成功旅社」的轉型為研究個案，探討該個案的關鍵成功經營因素。目前研究個案主要的經營內容包含農業推廣、文化活動、藝文展覽、地方交流、環境教育等，本研究首先經由文獻回顧與訪談建構影響經營關鍵成功因素的四構面與十二項評估項目，其次，經由專家問卷回收的資料進行分析，結果發現「在地文化發展」是最重要的構面，其次依序為「團隊經營管理」、「建築空間規劃」和「商品推廣行銷」。而在十二項評估準則中，根據重要度的優先順序排列出前六名分別為：「文化資源傳承」、「在地人民配合」、「在地的文化特色」、「理念共識」、「經費來源」、「行銷管道」。本研究利用層級架構分析法探討閒置空間再利用成功關鍵因素，研究結果可讓相關的管理單位當作制訂行銷策略的參考依據。 With the development of economy, cultural preservation has been paid more and more attention. This study takes the transformation of the ＂Chenggong Hotel＂ in Xizhou Township as a research case to explore the key success factors. At presents, the main business contents of the case study include agricultural extension, culture activities, art and literature exhibitions, local exchanges, environmental education, etc. This study first constructs four dimensions and twelve criteria of key factors influencing business success through literature review and interviews. Secondly, the analysis of the data collected by the expert questionnaire revealed that ＂local cultural development＂ is the most important facet, followed by ＂team management＂, ＂architectural space planning＂ and ＂commodity promotion marketing＂. Among the 12 evaluation criteria, the top six are listed in the order of importance: ＂cultural heritage＂, ＂cooperation between local people＂, ＂cultural characteristics＂, ＂concept consensus＂, ＂source of funds＂ and ＂marketing channels＂. This study uses the hierarchical architecture analysis method to explore the key factors for the success of repurposing of unused space. The research results can be used as a reference for building marketing strategies.
