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    請使用永久網址來引用或連結此文件: http://nhuir.nhu.edu.tw/handle/987654321/27994


    題名: 價格、廣告和社會影響對購買意願的影響
    其他題名: The Effects of Price, Advertisement and Social Influence on Purchase Intention--Case Study Laptops
    作者: 詹哈立
    RAJAN, CHAUDHARY
    貢獻者: 企業管理學系管理科學碩博士班
    郭東昇
    KUO, TUNG-SHENG
    關鍵詞: 價格;廣告;社會影響;品牌形象和購買意願
    Price;Advertisement;Social Influence;Brand Image and Purchase intention
    日期: 2019
    上傳時間: 2022-02-22 15:01:25 (UTC+8)
    摘要:   普通公眾就像工業主義的一般公眾一樣受到譴責。說實話,個人受到日常生活中陳列的影響。廣告技術會影響買家的行為,從而促進穩固的購買目標。由於促銷是個人日常生活的一部分,我們提出的建議的原因是展示展示如何影響客戶的行為和購買意向。  本文的原因是研究客戶購買筆記本電腦的期望以及這些目標如何受到客戶價值觀察的影響。另一點是要了解價值辨別力的安排,以及作為購買意願和價格觀察與廣告和社會影響之間的對比的客戶素質。  為了了解廣告程序的運作方式,我們會遇到與眾不同的假想。我們通過他/她的需求,要求和影響因素詳細說明客戶。在那之後,我們試圖證明各種因素之間的關係的一部分如何彼此識別。  由於該提議的目的是理解當代社會過程,因此選擇與上下文分析配置相結合的定量研究策略作為系統。  在這方面,選擇回答我們目的的產品是電腦筆記本,一個互聯網平板電腦̇,關於理論概念突出了差異和相似之處。  我們的研究為研究領域的理論貢獻提供了有關用於提高購買意願的營銷策略。該研究還提供了有關公司如何增強其消費者購買意願的管理含義。
      The general public is censured just like a general public of industrialism. Truth be told, individuals are affected by showcasing in regular day to day existence. Advertising techniques impact the buyer conduct which prompts solid buy aims. Since promoting is a piece of individuals everyday life, the reason for our proposition is to show how showcasing is affecting on clients conduct and buying Intention.  The reason for this paper is to research clients expectations to buy laptops and how these goals are influenced by the client value observations. A further point was to pick up understanding into the arrangement of value discernments, and client qualities that underlie the contrasts between purchase intention and price observations with the effect of advertisement and social influence.  To see how advertising procedures functions, we experience distinctive hypothetical ideas. we detail the client through his/her needs, requests, and impact factors. After that, we have attempted to demonstrate a portion of the relations between various factors how they are identified with one another. As the point of this proposal is to comprehend a contemporary social process, a quantitative research strategy joined with a contextual analysis configuration is picked as the system.  In that regards, the products chosen to answer our purpose is the computer notebook, an internet tablet. The differences and similarities are highlighted regarding the theoretical concepts.   Our study makes a theoretical contribution to the research field about marketing strategies used to enhance purchase intentions. The study also provides managerial implications concerning how companies can enhance the purchase intentions among their consumers.
    顯示於類別:[企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 博碩士論文-管理科學碩博士班

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