隨著時代科技的發達與進步，網際網路對資訊有著不可限量的影響力，網際網路開放商業用途後，便開始飛速成長，本研究主要在探討遊客使用玉山國家公園官方網站旅遊資訊之行為和觀感，瞭解遊客對於玉山國家公園官方網站資訊所提供的各項資訊的滿意度，從而得知遊客對於玉山國家公園官方網站資訊的使用是否影響其各遊客行為的取向，從服務品質及知覺價值兩個因素探討使用者對玉山國家公園官方網站服務介面的看法，研究方式採網路便利抽樣問卷調查方式進行，研究對象以使用過玉山國家公園官方網站資訊之各遊客為主，研究期間共回收有效問卷450份，採用敘述性統計分析、IPA分析、獨立樣本T檢定、單因子變數分析…等等，以瞭解不同屬性遊客對玉山國家公園官方網站資訊所提供的各項資訊是否會反映出遊客的知覺價值，並得知遊客對於玉山國家公園官方網站資訊內，資訊的使用是否影響其遊客的動向選擇，並根據研究結果提出多方建議，以提供開發與設計玉山國家公園官方網站編輯和資訊管理者們參考！ With the development and progress of the era technology, the Internet has an infinite impact on information. After the Internet has opened up for commercial use, it has begun to grow rapidly. This study is mainly to explore the use of tourist information on the official website of Yushan National Park. Behavior and perception, to understand the satisfaction of tourists with the information provided by the official website of Yushan National Park, and to know whether the use of information on the official website of Yushan National Park affects the orientation of their tourists' behavior, from the quality of service and perception. Two factors of value explore the user's views on the service interface of the official website of Yushan National Park. The research method is based on the convenience of sampling questionnaire survey. The research subjects are mainly tourists who have used the information of the official website of Yushan National Park. A total of 450 valid questionnaires were collected, using narrative statistical analysis, IPA analysis, independent sample T-test, single-factor variable analysis, etc., to understand whether the information provided by tourists of different properties on the official website of Yushan National Park will reflect Tourists' perceived value and learn about tourists For the information on the official website of Yushan National Park, whether the use of information affects the selection of trends of its tourists, and based on the research results, many suggestions are provided to provide reference for the development and design of Yushan National Park official website editors and information managers.
