運用 IPA 模式改善金門珠山聚落與水頭聚落民宿服務品質之探討

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/28080

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Title:	運用 IPA 模式改善金門珠山聚落與水頭聚落民宿服務品質之探討
Other Titles:	Study on the Performance of B&B--Taking the Kinmen Zhushan and Shuitou Settlement as an Examples
Authors:	蔡啓添 TSAI, QI-TIAN
Contributors:	旅遊管理學系旅遊管理碩士班丁誌魰 TING, CHIH-WEN
Keywords:	績效分析;金門;珠山聚落;水頭聚落;民宿 performance analysis;Kinmen;Zhushan settlement;Shuitou settlement;bed and breakfast
Date:	2019
Issue Date:	2022-03-25 09:52:10 (UTC+8)
Abstract:	金門地區自民國 38 年起，就扮演了前線戰地的角色，一直到民國81年政府宣布解除戒嚴，在民國 90 年實施金門與廈門的海上航運，金門由戰地轉型成為了提供旅客觀光休閒的觀光勝地，金門的觀光資源非常地豐富，除了經過戰火洗禮遺留下來戰爭史蹟之外，從明、清兩朝先人遺留下來的古蹟也很多，而這些豐富的人文景觀需要觀光客細細地品味，站在推廣觀光與行銷的立場，當然希望觀光客停留的時間越長越好，如果能搭配具有當地特色與文化的住宿設施，相信對當地的觀光發展有很大的幫助。　　本研究針對金門珠山與水頭聚落的傳統古厝民宿進行經營績效（IPA）之分析，研究結果顯示，受訪者希望改善的項目集中在餐飲方面，而古厝民宿本身受限於設備與人力不足，民宿業者若能與附近餐飲業者合作，製作各種風味餐，提供多樣化的選擇，以滿足遊客的需求。在「提供交通工具」方面，除了與計程車與汽車租賃業者保持聯繫，也可邀請電動機車與腳踏車租賃業者進駐，提供服務。至於在「提供諮詢」與「客訴處理迅速」方面，業者宜再加強員工訓練。在「導覽解說」方面，業者可與學校合作，提供學生訓練與就業的機會，也藉此解決導覽人力不足的問題。　　Kinmen has played the role of frontline for battlefield since 1949. Until the Republic of China announced the lifting of martial law in 1989. Kinmen transformed from the battlefield to provide sightseeing and leisure for tourists. The tourist resources of Kinmen are very rich. In addition to the war history left by the war baptism, there are many monuments left by the ancestors of the Ming and Qing dynasties. Standing on the promotion of sightseeing and marketing, of course, we hope that the longer the tourist stays, the better. If the accommodation facilities can match with local characteristics and culture, it will be of great help to the local tourism development.　　This study analyzes the business performance (IPA) of the traditional ancient B&B in zhushan and Shuitou of Kinmen area . The results show that the respondents hope that the improved projects will focus on catering, while the B&B itself is limited by equipment and insufficient manpower, it is good if the hotelier can cooperate with nearby restaurant operators to produce a variety of flavors, offer a variety of choices to meet the needs of tourists. In terms of ＂providing transportation＂, in addition to keeping in touch with taxisand car rental companies, motor vehicles and bicycle rental operators can also be invited to station and provide services. In terms of ＂guided commentary＂, operators can work with schools to provide opportunities for student training and employment, and to solve the problem ofinsufficient manpower for navigation.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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