消費者購買木製工藝產品因素之分析研究

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Title:	消費者購買木製工藝產品因素之分析研究
Other Titles:	Analysis of Factors for Consumers to Buy Wooden Craft Products
Authors:	董育吟 DONG, YU-YIN
Contributors:	產品與室內設計學系鄭順福 CHENG, SHEN-FU
Keywords:	木製工藝產品;造形;設計;喜好度 wooden craft products;shape;design;preference
Date:	2019
Issue Date:	2022-04-28 15:04:00 (UTC+8)
Abstract:	本研究旨在探討消費者購買木製工藝產品時對於「實用工藝」、「個性化工藝」、「鑑賞性工藝」的造形等因素之喜好度，透過資料收集、整理、分析進而設計問卷，針對台灣地區的消費者，採隨機方式進行問卷調查。總計問卷數量349份，回收有效問卷數量為308份，有效回收率為88.25%。根據問卷調查所得資料進行統計與分析，並提出具體的結論與建議，作為木製工藝產品設計、製造、銷售及後續研究之參考。本研究所獲得之結論如下：1.不同背景的消費者在「實用工藝」喜好度的滿意程度中對於「家具造形」有一致性很高的評價。2.不同背景的消費者在「個性化工藝」喜好度有少許不同的看法，但是對「家具造形」有較高的評價，次之為「燈具造形」及「其他造形」。3.不同背景的消費者在「鑑賞性工藝」喜好度對於「動物造形」具有較高的評價。　　This study investigated consumer preferences regarding factors such as ＂pratical crafts,＂＂ Personalized process,＂ Appreciative process,＂ and so on, when purchasing wooden craft products. To the consumer in Taiwan,we designed questions, collected objective data using questionnaires, conducted statistical analyses, the total number of questionnaires is 349, the number of valid questionnaires collected was 308, and the effective recovery rate is 88.25%.　　According to statistics and analysis from the questionnaire, and used our findings to draw conclusions and make specific recommendations regarding wooden craft products, manufacturing, sales, and future research. Our conclusions are as follows:1.Consumers from different backgrounds have very consistent and positive preferences for ＂ pratical crafts ＂ in ＂door shape and material.＂2.Consumers from different backgrounds have slightly different views regarding ＂Personalized process＂; however, they tend to prefer ＂ lamp shape ＂ and ＂other shape＂ structures.3.Consumers from different backgrounds have very consistent and positive preferences for ＂the shape of animal＂ in ＂ Appreciative process. ＂
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