手機螢幕分割對訊息傳遞之研究—以不同內容格式為例

NHUIR > College of Management > Department of Cultural & Creative Enterprise Management > Disserations and Theses(Cultural & Creative Enterprise Management) > Item 987654321/28200

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Title:	手機螢幕分割對訊息傳遞之研究—以不同內容格式為例
Other Titles:	The Study on the Message Delivery of Cell Phone Screen Divided--Using Different Content Format as an Example
Authors:	藍玉鳳 LAN, YU-FENG
Contributors:	文化創意事業管理學系黃昱凱 HUANG, YU-KAI
Keywords:	手機;螢幕分割;動態文字;訊息傳遞;短期記憶 Cell Phone;Screen Divided;Dynamic Characters;Message Passing;Short-term Memory
Date:	2020
Issue Date:	2022-04-29 11:36:07 (UTC+8)
Abstract:	在數位化資訊時代，國內網路普及率提高，加上使用智慧型手機人口比例攀升，影響民眾收視習慣的改變。多數人持行動裝置線上觀看各式影片的時間増加，尤以易於攜帶且小大適中的智慧型手機更為常見。上網行為使得能透過影片傳遞訊息的功能更加受設計者重視，因此如何在影片時間內同時呈現更多的資訊以供閱聽者更易接收已成首要。　　本研究即在探討：手機使用者在觀看影片的過程中，對於影片分割畫面中之附加訊息以不同內容格式呈現時，對閱聽者之記憶認知及視覺偏好感受會產生何種差異。研究係在線上設置調查問卷與影片連結，再以社群軟體(Facebook與Line)發布連結，受測者在瀏覽完影片之後填寫問卷以供回收分析，輔以變異數分析來檢視問卷結果及推論發生之原因。　　In the era of digital information, the increase in Internet penetration in Taiwan and the increase in the proportion of people using smartphones have affected the changing viewing habits of the public. Most people spend more time watching various videos online on mobile devices, especially smartphones that are easy to carry and in a moderate size. The Internet behavior makes the function of transmitting messages through videos more important to designers, so how to present more information at the same time in the video time for the audience to receive more easily has become the first priority.　　This study is to explore: What kind of difference will the readers experience in the memory and visual preferences when the additional information in the video split screen is presented in different content formats when the mobile phone user is watching the video? The research department sets up a survey questionnaire and a video link online, and then publishes the link with social software (Facebook and Line). After viewing the video, the subject fills in the questionnaire for recovery analysis, supplemented by variance analysis to review the reason of questionnaire results and inferences.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Cultural & Creative Enterprise Management)

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