南華大學機構典藏系統:Item 987654321/28202
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    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/28202


    Title: 持續性涉入與休閒動機對休閒活動態度與休閒行為是否有中介效果－以布袋戲活動為例
    Other Titles: The Mediating Effects of Involvement and Motivation on the Relationship between Attitude and Behavior of Leisure Activity--A Case Study on Puppet Show Activities
    Authors: 鄭育明
    CHENG, YU-MING
    Contributors: 文化創意事業管理學系
    楊政郎
    YANG, CHENG-LANG
    Keywords: 持續性涉入;休閒動機;休閒態度;休閒行為
    Involvement;Leisure Motivation;Leisure Attitude;Leisure Behavior
    Date: 2020
    Issue Date: 2022-04-29 11:36:31 (UTC+8)
    Abstract: 　　本研究探討布袋戲活動參與者的持續性涉入、休閒動機、休閒活動態度以及休閒行為之關係。 我們利用便利抽象法進行問卷調查， 總共發放300份問卷， 回收267份， 回收率為89%， 扣除無效 問卷1份， 有效問卷共266份， 有效問卷回收率為88%， 並使用SPSS 統計軟體進行資料分析。 我們利用2個不同的檢驗方法來測試休閒動機與持續性涉入是否為休閒活動對休閒行為之中介變數， 實證結果發現休閒動機與持續性涉入皆為休閒活動對休閒行為之中介變數， 當休閒動機為中介變數時， 休閒活動對休閒行為的總效果為0.54， 直接效果為0.44， 間接效果為0.10， 當持續性 涉入為中介變數時， 休閒活動對休閒行為的總效果為0.54， 直接效果為0.05， 間接效果為0.49。
    　　This study investigated the relationships among the participants' involvement, leisure motivation, leisure activity attitude, and leisure behavior. We use the convenient sampling to conduct the questionnaire survey. A total of 300 questionnaires was issued and 267 were responding with a response rate of 89%. After deducting one invalid questionnaire, the valid response rate is 88%. We use two different methods to test whether or not the leisure motivation and involvement are theintermediate variables for leisure activities and leisure behavior. The empirical results fnd leisure motivation and involvement are intermediate variables for leisure activities and leisure behavior. When leisure motivation is intermediate variables, the total effect of leisure activities for leisure behavior is 0.54. The direct effect is 0.44, and the indirect effect is 0.10. If involvement is intermediate variables, the total effect of leisure activities for leisure behavior is 0.54. The direct effect is 0.05, and the indirect effect is 0.49.
    Appears in Collections:[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Cultural & Creative Enterprise Management)

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