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    題名: 金門發展觀光衝擊認知、觀光發展態度研究:以居民的觀點
    其他題名: A Study on Residents' Perception on Tourism Impact, and Attitudes toward Tourism Development--A Case Study of Kinmen County, Taiwan
    作者: 李宗儒
    LI, ZONG-RU
    貢獻者: 旅遊管理學系旅遊管理碩士班
    許澤宇
    HSUI, CHE-YU
    關鍵詞: 金門;觀光衝擊;觀光發展態度
    Kinmen;Tourism Impact;Attitude towards Tourism Development
    日期: 2020
    上傳時間: 2022-05-27 14:06:14 (UTC+8)
    摘要:   本研究主要探討金門居民對於觀光發展所造成衝擊之認知以及對觀光發展之態度。透過問卷發放收集資料,並藉由敘述統計、推論統計,以了解各不同人口統計變項居民對於觀光衝擊認知及觀光發展態度之差異。問卷採李克特五點量表,總計回收之有效問卷共計515份。  研究結果發現,在正面觀光衝擊方面,不同收入居民對於正面觀光衝擊認知具有顯著影響,收入愈高的居民其衝擊感受相對較高。在負面觀光衝擊方面,是否現居金門於負面觀光衝擊認知具有顯著影響,現居金門的居民其衝擊感受相對較高;不同收入居民對於負面觀光衝擊認知具有顯著影響,收入愈低的居民其衝擊感受相對較高。在觀光發展態度方面,男性的居民其對觀光發展態度關注程度相對較高;收入較高的居民其對觀光發展態度相對較關注;教育程度在研究所以上居民,其對金門觀光發展態度相對較關注。
      This study focuses on the perception of the impact of Kinmen residents on tourism development and their attitude towards tourism development. Through the collected data from questionnaires, the descriptive statistics and inferential statistics are used to understand the differences in residents' perceptions of tourism impact and attitude towards tourism development. The data was collected by using Likert five-point scale, and a total of 515 valid questionnaires were collected.  The results found that, in terms of positive tourism impact, residents with different incomes have a significant effect on the perception of positive tourism impact, which is residents with higher incomes have relatively higher impact perceptions. In terms of negative tourism impact, whether the residents are currently living in Kinmen has a significant effect on the perception of negative tourism impact. Residents currently living in Kinmen have a relatively high impact perception. Residents of different incomes have a significant effect on the perception of negative tourism impact. Residents with lower incomes have relatively higher negative impact perception. In terms of attitudes towards tourism development, male residents are more concerned about tourism development; residents with higher incomes are more concerned about tourism development; residents with education levels above the master degree are relatively more concerned about the tourism development in Kinmen.
    顯示於類別:[旅遊管理學系(旅遊管理碩士班)] 博碩士論文-旅遊管理碩士班

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