隨著時代科技的變遷與進步，網路時代對資訊有著不可限量的影響力，自從網際網路對外開放以後，便開始迅速成長，本研究主要在探討遊客們使用阿里山國家風景區網站旅遊資訊之行為和觀感，瞭解遊客對於阿里山國家風景區網站資訊所提供的各項資訊的滿意度，從而得知遊客們對於阿里山國家風景區網站資訊的使用是否影響其各遊客行為的取向 ，從服務品質因素探討使用者對阿里山國家風景區網站服務介面的看法，研究方式採網路便利抽樣問卷調查方式進行，研究對象以使用過阿里山國家風景區網站資訊之各遊客為主，研究期間共回收有效問卷 504份，採用敘述性統計分析、IPA 分析、獨立樣本 T 檢定、單因子變數分析...等等。並得知遊客對於阿里山國家風景區網站資訊內，資訊的使用是否影響其遊客的動向選擇，並且依據計劃的結果提出多方意見，以供給開發與設計阿里山國家風景區網站編輯和資訊管理者們參考！ With the development and progress of the era technology, the Internet has an infinite influence on information. Since the Internet has opened up for commercial use, it has begun to grow rapidly. This research is mainly to explore the use of tourist information on the official website of Alishan National Scenic Area website. Behaviour and perception, to understand the satisfaction of tourists with the information provided by the official website of Alishan National Scenic Area website, and to know whether the use of information on the official website of Alishan National Scenic Area website affects the orientation of their tourists' behaviour, from the quality of service and perception. Two factors of value explore the user's views on the service interface of the official website of Alishan National Scenic Area website. The research method is based on the convenience of sampling questionnaire survey. The research subjects are mainly tourists who have used the information of the official website of Alishan National Scenic Area website. A total of 504 valid questionnaires were collected, using narrative statistical analysis, IPA analysis, independent sample T-test, single-factor variable analysis, etc., to understand whether the information provided by tourists of different properties on the official website of Alishan National Scenic Area website will reflect Tourists' perceived value and learn about tourists For the information on the official website of Alishan National Scenic Area website, whether the use of information affects the selection of trends of its tourists, and based on the research results, many suggestions are provided to provide reference for the development and design of Alishan National Scenic Area website editors and information managers.
