南華大學機構典藏系統:Item 987654321/28465
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    题名: 石門水庫主題網站資訊品質之研究
    其它题名: Research on Information Quality of Shimenshan Reservoir Website
    作者: 魏晶華
    WEI, CHING-HUA
    貢獻者: 旅遊管理學系旅遊管理碩士班
    莊鎧溫
    CHUANG, KAI-WAYNE
    关键词: 石門水庫;網站服務品質;網站形象;重要度—表現程度分析
    Shimenshan Reservoir;Website service quality;Website Image;IPA
    日期: 2020
    上传时间: 2022-05-27 14:15:07 (UTC+8)
    摘要: 　　本研究主要在探討遊客使用石門水庫主題網站旅遊資訊之行為和觀感，了解遊客對石門水庫主題網站資訊所提供的各項資訊的滿意度，從而得知遊客對於石門水庫主題網站資訊的使用是否影響其遊客行為的取向，從服務品質及網站形象兩項構面探討並提出建議，以供欲設計石門水庫主題網站資訊管理者參考。研究對象以使用過石門水庫主題網站資訊之遊客為主，問卷參考e-SERVQUAL量表設計23題，採網路便利抽樣問卷調查方式進行，共回收439份有效問卷。資料分析採用敘述性統計及重要度-表現程度分析法、獨立樣本 T 檢定、單因子變數分析…等等，結果發現服務品質「石門水庫主題網站能立即地提供資訊」和網站形象「石門水庫主題網站能夠顯示非常地快速」1項則是不用過度重視 。
    　　This study mainly explores how the quality of information on the Shimenshan Reservoir website affects visitors' behavior and perception,and understands the tourists' satisfaction with the information provided by Shimenshan Reservoir website, and to know whether the use of information on the official website of Shimenshan Reservoir affects the orientation of their tourists' behavior, from the quality of service and website image.Based on the result of the study, suggestions can be provided to those who manage the Shimenshan Reservoir website as a basis for improvement. The research method is based on the convenience of sampling questionnaire survey. The research subjects were mainly tourists who have used the information of the official website of Shimenshan Reservoir. Referring to the e-SERVQUAL scale, the questionaire designs 23 questions. The survey was conducted with the method of convenience sampling online.A total of 439 valid questionnaires were collected. Descriptive narrative statistical analysis and Importance-Performance Analysis (IPA) , independent sample T-test, single-factor variable analysis, etc.,were adopted to analyze the data, and the result indicated that website service quality ＂Shimenshan Reservoir website can provide information promptly＂and website image ＂Shimenshan Reservoir theme website can provide perfect service content＂ are necessary to be improved, while there’s no need to overemphasize on ＂the webpages of Shimenshan Reservoir website appears quickly＂.
    显示于类别:[旅遊管理學系(旅遊管理碩士班)] 博碩士論文-旅遊管理碩士班

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