蒙古現代游牧民餐廳服務因素與消費者滿意度關係之研究

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Title:	蒙古現代游牧民餐廳服務因素與消費者滿意度關係之研究
Other Titles:	A Study on the Relationship Between Service Factors and Consumer Satisfaction of Modern Nomads Restaurant in Mongolia
Authors:	荷釉 ENKHTUYA, OOYO
Contributors:	國際事務與企業學系公共政策研究碩士班彭安麗 PENG, AN-LI
Keywords:	服務因素;消費者滿意度;蒙古餐廳 service factor;consumer satisfaction;Mongolia restaurant
Date:	2020
Issue Date:	2022-08-08 11:45:09 (UTC+8)
Abstract:	餐廳是最大的行業之一而向任何人開放。由於全球化，餐廳周圍存在許多主題和問題。　　本研究旨在調查影響蒙古餐廳--現代游牧民族餐廳（Modern Nomads）顧客滿意度的服務因素為何。這項研究使用了問卷調查的研究工具，內容包括關於服務因素和消費者滿意度兩個變相之相關性。這項研究的進行於2019年7月至9月之間已非隨機抽樣收集了299個樣本，沒有無效的問卷，因此問卷回收率為100％。本研究採定量統計的方法包括描述性分析，可靠性檢驗，回歸分析和皮爾遜積差相關係數。　　對於研究結果，問卷調查統計資料顯示服務因素與消費者滿意度之間呈正相關，服務因素與消費者滿意度之間呈正調節作用。總而言之，這項研究將對未來對餐廳主題感興趣的研究人員有所幫助。　　The restaurant is one of the largest industries and it is open to everybody. There are many restaurant-related topics and issues nowadays with the development of globalization.　　This research aims to investigate the relationship between Service Factors and Consumer Satisfaction. Service Factors included three secondary variables: Food Factor (FF), Ambience Factor (AF) and the Price Factor (PF). The Modern Nomads restaurant, one of the biggest restaurant in Mongolia, is selected for the case study in this research. A questionnaire was used to collect data, and 299 completed questionnaires were put into the descriptive, factor, correlation and regression analysis on SPSS software 23. Data was collected through the questionnaire survey from July to September in 2019. A total of 299 survey questionnaires were collected and all of them were valid.　　The findings of the research showed that there is positive relationship between Service Factors and Consumer Satisfaction for Modern Nomads Restaurant. For results, the proposed hypotheses were supported and the research questions were answered.
Appears in Collections:	[Department of International and China Studies, The M.A. Program of Asia-Pacific Studies and Public Policy Studies] Disserations and Theses(M.A. Program in Public Policy Studies)

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