大數據(Big Data)時代「資料」即是新能源。社交網站(Social Network Sites)的使用者即為產生新能源的製造者之一。當使用者使用社交網站時，社交網站也正獲取及收集使用者的個人及網路行為資訊。因此，使用者每天為社交平台創造源源不絕的新能源。這些新能源充滿潛在的價值，可幫助政府及企業做出正確的決策或前瞻性計畫之參考。基於公平的獲利與資源共享的觀點，社群媒體的獲利應該要與社群資料的提供者利潤共享。本研究主要探討社群資料提供者公平合理報酬之相關議題，並設計一套合理的分紅模式，希望能夠在使用者與資料收集者間取得使用與獲利的平衡。為本研究所提出之分紅制度可應用於實際的商業環境。本研究運用價值主張地圖(Value Proposition Map)之顧客素描(Customer Profile)為架構，進行訪談以釐清使用者使用社交網路動機，並了解使用者對資料被收集、隱私議題、分紅模式機制等議題的看法。依受訪者之建議，提出分紅模式，再發放問卷驗證以證實分紅制度之認同程度及可行性。本研究所提之獲利共享模式，可做為數位媒體平台經營者之參考。 In the age of big data, data is new energy and users are the makers of new energy. When users use social networking sites, social networking sites also obtain and collect information about their personal resources and online behaviors. As a result, users create new sources of energy for social platforms every day. These new sources of energy are full of potential value and can help governments and businesses to make the right decisions or forward-looking initiatives. Based on the view of fair profitability and resource sharing, the profitability of the community platform should be shared with the profit stake of the providers of social platform data. This study mainly discusses the issues related to fair and reasonable remuneration of community data providers, and further designs a reasonable profit sharing model, hoping to achieve a balance between use and profit between users and data collectors. The profit sharing model proposed by this study can be applied to the actual social network business environment. This study uses the Customer Profile of the Value Proposition Map as the framework to conduct interviews for clarifying the motivation of users to use social media and understanding the user's data collection, privacy issues, dividend model mechanism and issues the opinion of. This study designed a profit sharing model based on the interviewees' recommendations. Then, a questionnaire survey was used to verify the acceptance and feasibility of this profit sharing model. The proposed model can be used as a reference for digital media platform operators.
