表演藝術團體為文化創意產業法展法中明列的文化創意產業項目之一，而傳統表演藝術團體在現在這個競爭激烈的環境下，為了生存下去，隨著大眾喜愛的趨勢逐漸轉變，他們的經營模式也開始跟著改變，創新幾乎是每個表演藝術團體都需要面對的課題。本研究以傳統表演藝術團體中的箏樂團為主要研究目標，如何經營使團體能在傳承傳統與創新中取得平衡，讓樂團能繼續發展下去，這之中成功的因素是本研究主要探討的議題。 本研究主要將議題分成六大面向：表演市場的開發之定位與可行性、表演型態創新、經營模式與行銷策略之創新、專業表演藝術人才培訓、其他異業合作策略與經營現況與未來規劃，選三個創立時間都有將近十年以上的箏樂團，透過半結構深度訪談取得訪談資料，在進行彙整以分析箏樂團具有效益的經營模式。 近幾年，除了表演型態需要追求創新之外，這幾年遇到新冠肺炎疫情的影響，也大大的重創了表演團體，在這情況下，轉型成線上音樂會，也是未來的一大趨勢。 Performing arts groups are one of the cultural and creative industries listed in the Cultural and Creative Industries Act. In order to survive in this highly competitive environment, traditional performing arts groups have begun to change their business models in response to the changing trends in public popularity, and innovation is an issue that almost every performing arts group needs to face. This study focuses on the guzheng orchestra, a traditional performing arts group, and examines the factors of success that enable the group to strike a balance between tradition and innovation so that it can continue to develop. In this study, the issues are divided into six major areas: the positioning and feasibility of developing the performance market, innovation in performance style, innovation in business model and marketing strategy, training of professional performing arts personnel, other cross-industry cooperation strategies, and current and future planning of business operation. Three guzheng orchestras that had been in existence for more than ten years were selected, obtained interview data through semi-structured in-depth interviews, and compiled them to analyze the effective business models of the orchestras. In recent years, in addition to the need to pursue innovation in performance style, the impact of the Covid-19 in the past few years has also greatly impacted performance groups.
