文化創意產業園區是臺灣文創業發展很重要的特徵，目前臺灣有五個文化創意產業園區，其中位於台北的華山文創園區是由遠流出版集團所經營的園區，也是臺灣唯一由出版社所經營的文創園區。本文以華山文創園區的經營為分析主體，探討出版社在經營文創園區時的關鍵成功因素為何？研究方法以層級架構分析法進行，經由深度訪談與文獻回顧，本文以PEST分析架構建構「政治」、「經濟」、「社會」、「科技」等評估構面，每個構面各有三項評估準則合計十二項評估準則。經由專家問卷設計與資料收集後，進行AHP的權重計算，最後並根據分析所得的結果是以社會構面是最重要的，在十二項評估準則中，前三名分別是：社會預期的風險心理(社會構面)、政府對需求面的影響(政治構面)、人民經濟所受的影響(經濟構面)，提出實務與後續研究的建議供文創園區管理者與後續研究的參考依據。 The cultural and creative industry park is an important feature of the development of cultural entrepreneurship in Taiwan. There are five cultural and creative industry parks in Taiwan, and the Huashan Cultural and Creative Park operated by Yuanliu Publishing Group is the only cultural and creative park operated by a publishing house in Taiwan. The 2020 covid-19 epidemic has hit many industries, and cultural parks are no exception. This study uses a hierarchical structure analysis method to construct a PEST model for the construction of key success factors that affect Huashan Cultural and Creative Park's operations in the face of the epidemic. Through in-depth interviews and literature review, this article constructs evaluation dimensions of “politics”, “economy”, “society”, and “technology”. Each dimension has three evaluation criteria and a total of twelve evaluation criteria. After expert questionnaire design and data collection, the weight of AHP is calculated. According to the results of the analysis, it is found that the social dimension is the most important factor. Among the twelve evaluation criteria, the three most important criteria are social expectations The risk psychology of risk (social aspect), the government's influence on demand (political aspect), and the influence on the people's economy (economic aspect). This article also puts forward relevant suggestions based on the research findings for follow-up researchers' reference.
