面對資源有限與制約時，企業主必需具備創業精神與創業能力去進行資源隨創達到創新商業模式之目的，而隨創必須識知有用而能用才能了解資源內涵與其對話，進一步創造資源價值；值得注意的是在這個過程中，企業主的道德領導是否影響著隨創品質，只將就解決限制而損失了社會成本。本研究以台灣中小企業主為研究對象，調查數據來自271位企業主所提供之資料，經由探索性因素與驗證性因素分析信度與效度，再利用結構方程模型結果實證，並嘗試以開創視角，藉由資源有限的台灣傳統中小型橡膠產業專業製造企業為研究對象，運用敘說探究法來收集資料與整理，透過三個故事展演一連續創新行動敘說歷程進行分析與詮釋，結合量化與質性研究，幫助中小企業主了解以隨創作為創造新資源時，不僅突破限制，自身道德領導可以增強隨創效果且不造成社會成本損失達到創新與創造價值之目的。 Faced with limited resources and constraints, business owners must have entrepreneurship and entrepreneurial ability to carry bricolage to achieve innovation business model, and bricolage must be knowledgeable and useful in order to understand the connotation of resources and dialogue, and further create resource value; In this process, whether the moral leadership of the business owner affects the quality of bricolage will only solve the restrictions and lose the social cost. This study was conducted with owners of small and medium enterprises (SMEs) in Taiwan as the research subjects. Survey data were collected from 271 SME owners, and exploratory and confirmatory analysis on the reliability and validity of the data were performed, followed by a Structural Equation Model analysis. This paper attempts to observe from an entrepreneurial perspective, it targets a resource-constrained traditional SMB dedicated to producing rubber products in Taiwan, with data collected and organized by narrative inquiry, it analyzes and interprets the narrated history covering a series of innovation actions in three stories, combining quantitative and qualitative research to help small and medium-sized business owners understand that when creating new resources with follow-up creation, they not only break through restrictions, but their own moral leadership can enhance bricolage effects without causing social cost losses to achieve the purpose of innovation and value creation.
