本研究旨在探討中高齡創業者的創業優勢及其歷程，並了解其在創業過程中所遭遇的困境，以及探討遭遇困境時所尋求的協助及解決方式。本研究以五位中高齡創業者為研究對象，透過個案訪談來進行資料蒐集與分析，藉此探究中高齡創業者創業時所獨有的優勢及其協助系統。研究結果顯示，中高齡創業者創業目的主要是：(1)圓自己的夢想；(2)個人興趣；(3)時間運用自由和自在的生活；(4)對身體健康狀況的考量。中高齡創業優勢主要來自於：(1)人力資源運用的優勢；(2)資金取得的優勢；(3)先前工作經驗與經歷的優勢。 另外，中高齡創業者在創業過程中所遭遇的主要困境包括：(1)高壓的體力與精神力；(2)兼顧事業與家庭生活；(3)評估失敗的風險與壓力。而中高齡創業者，針對創業困境時的因應與解決方式包括：(1)學習新技術，創新產品因應需求；(2)擴增營業項目、員工再進修；(3)多聽取建議、多觀摩別人作品。 The purpose of this study is to explore the advantages of middle-aged and elder entrepreneurs and to understand the difficulties they encounter in the process of starting new ventures and solutions sought in the face of difficulties. This study selected five middle-aged and elder entrepreneurs and conducted case interviews to collect and analyze data, in order to explore the unique advantages of middle-aged and elder entrepreneurs when starting new ventures. Research results showed that middle-aged and elder entrepreneurs were motivated to start new ventures due to: (1) fulfill personal dreams; (2) individual interests; (3) abundant time for a free and at-willed life; (4) consideration of physical health. The major advantages of middle-aged and elder entrepreneurs come from: (1) strengths in utilizing human resources; (2) strengths in obtaining financial capital; (3) strengths in leveraging previous working experience. In addition, challenges encountered by middle-aged and elder entrepreneurs in the process of entrepreneurship include: (1) stressful physical and mental strength; (2) taking care of career and family life; (3) assessing the risk and pressure of failure. For middle-aged and elder entrepreneurs, the response and solutions to entrepreneurial difficulties include: (1) learning new technologies and innovating products in response to needs; (2) expanding business projects and further training for employees; (3) listening to more suggestions and observing others works.
