| 摘要: | 婚禮是人生大事，新人願意花更多的錢，作一個自己喜歡的風格之新娘整體造型，依據《天下雜誌》及《職場熊報》引用婚禮平台「結婚吧」發布的2020年婚禮花費調查中，發現平均花費約55.4萬元，相較於2020年的53.6萬元，增加了約3%，本研究以工作室為例，透過深度半結構訪談的方式進行訪談，透過訪談結果分析，希望可以幫助新娘秘書的經營者有其經營方向和策略。建議如下：一、可以建立個人獨特的風格、特色、品牌以及口碑行銷，以創新、求變不斷的追求時尚潮流。二、透過網路經營，可將作品集透過FB粉絲團、LINE等來增加曝光率。三、主動出繫做異業聯盟、用團隊合作模式。四、多元複合式的經營策略。五.國際化~拓展海外市。
The wedding is a big thing, and the newcomers are willing to spend more money, making a whole style of their favorite style, based on the “World Journal” and “Wedding Bear” quote the 2020 wedding spending survey released by the wedding platform “Marry” I found that the average cost is about 554,000 yuan, compared with 5.36 million yuan in 2020, an increase of about 3%, this study takes a studio as an example, and interviews through deep semi-structural interviews, through the interview results, hope Helping the Mothers of the Bride Secretary have their business direction and strategy. The recommendations are as follows: 1. You can build a personal unique style, characteristics, brands, and word-of-mouth marketing, innovation, and constantly pursue fashion trends. Second, through the network operation, the workset can be increased through the FB fan group, line, etc. to increase exposure. Third, take the initiative to do a foreign affiliate, use teamwork model. Fourth, multi-compound business strategy. 5. Internationalization ~ Expand overseas city. |
