廣告招牌創新應用之案例分析

NHUIR > College of Management > Department of Business Administration, Master/Ph.D Program in Management Sciences > Disserations and Theses(Master and Doctoral Program in Management Sciences) > Item 987654321/28704

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Title:	廣告招牌創新應用之案例分析
Other Titles:	The Analysis of the Innovation Appliance on Signboard Advertising
Authors:	張瓊文 CHANG, CHIUNG-WEN
Contributors:	企業管理學系管理科學碩博士班郭東昇 KUO, TUNG-SHENG
Keywords:	廣告招牌;創新招牌;萃思方法 Advertising Signboard;Innovative Signboard;TRIZ Method
Date:	2021
Issue Date:	2022-08-11 10:07:42 (UTC+8)
Abstract:	廣告招牌是屬於戶外廣告媒體，是業者對業主所要表達商業行為的一種標示與形象。唯廣告招牌產業是一個高度競爭的市場，要在此一市場中具備競爭優勢，必需在廣告招牌的機能、面材、創新與成本等四個因素中，有別於競爭者不同的做法。本研究基於萃思法的概念，從這四個面向提出創新招牌之設計應有的特性。並透過個案研究法，以一「廣告面材吊掛裝置」發明專利為實際個案，分析其優點及與傳統廣告面版之差異。　　專利之個案分析結果顯示，其特性包含可開拆、快組及客製化等機能；具彈性、高彩與施工平整等之無接縫軟材；兼具視覺效果、施工安全、防颱等多特性之創新性；及可降低顧客中長期成本之經濟性。因此本研究提出之創新招牌設計，在機能、面材、創新性與成本四方面，均具有本研究所提出之特性，在實務應用上應具有較高的市場競爭性。　　Signboard advertisement is an outdoor advertising medium. It is an indication and an image of business activities that the sellers are trying to express to its' customers. The industry is highly competitive. In order to maintain advantages in the market, advertising signboards required differences among functionality, material, innovation, and cost compared to other competitors. Based on the concept of TRIZ methods, this research shows the innovative features of signboard design in all four aspects. And also analyze the pros and cons of it through case studying by looking into the actual patented case “Signboard Advertisement Hanging Device.”　　The features that this research proposed included the functionality of quick assembly and customization; the material that's flexible, colorful, and seamless connective; the innovation of combining visual effect, installation safety, and anti-typhoon compatibility; and also the reductive on the costs.　　The result of the patent analysis shows that whether in functionality, material, innovation, or cost, it has matched every aspect the academy requested. Therefore, under practical circumstances, the research should be highly competitive in the market.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(Master and Doctoral Program in Management Sciences)

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