本研究從經濟、社會文化和環境三個構面的正負面觀光衝擊探討大溪老街發展觀光活動對本地居民造成的影響，以及居民是否支持大溪老街發展觀光活動態度之研究。本研究採網路問卷及紙本問卷方式發放，範圍是大溪居民，採任意抽樣法，對回收的382份有效問卷進行信度效度檢驗，採用敘述分析、獨立樣本t檢定、單因子變異數分析和迴歸分析統計方法分析不同人口背景對觀光衝擊與居民態度之相關及差異性。分析發現大溪居民對環境負面衝擊度最高，社會文化負面衝擊最小，社會文化和經濟之正面衝擊都比負面衝擊高，環境負面衝擊比正面衝擊大；居民對老街發展觀光態度也偏向正面。觀光衝擊正面對居民態度有顯著正向影響；而社會文化負面衝擊對居民態度有顯著的負相關影響。本研究範圍為大溪居民，居住大溪其它里的居民在觀光衝擊中經濟、社會文化、環境正面和居民態度比起居住老街和老街附近有顯著差異；從事觀光行業的導覽人員對比其他職業對環境負面衝擊有顯著差異；居住少於 10年者對比居住 21 年以上居民在經濟正面有顯著差異；在經濟負面衝擊中以41-50居民對比20歲以下者有明顯差異，31-40歲居民對比51歲以上居民在社會負面有顯著差異。結論建議政府相關單位在規劃觀光政策的同時應多關心大溪老街社會文化面和環境面的問題，才能為大溪帶來更多的經濟利益。 This study explores the impact of tourism development in Daxi Old Street on local residents from the positive and negative impacts of tourism in the three aspects of economy, social culture and environment, as well as the research on whether residents support the development of tourism activities in Daxi old Street. This study adopted web and paper questionnaires distributed questionnaire, the range Daxi resident mining any sampling method, the recovery of 382 parts of the effective channel questionnaires validity test, in narrative analysis, independent samples t test, single factor variation the number of analysis and return analysis of the impact of tourism related to the attitude of the residents of different demographic backgrounds and differences regression analysis statistical methods. The analysis found that residents of Daxi have the highest degree of negative impact on the environment, and the least negative impact on social culture. The positive impact on social culture and economy is higher than the negative impact, and the negative impact on the environment is greater than the positive impact. Residents also have a positive attitude towards the development of tourism in old street. The positive impact of tourism has a significant positive impact on residents' attitudes; while the negative impact of social culture has a significant negative impact on residents attitudes. Residents of this study range from Daxi residents living in Daxi other economic, social, cultural, environmental and positive attitude than residents living near the Street and Street have significant differences in the impact of tourism; tourism industry in the guide laid contrast personnel. There is a significant difference in the negative impact of other occupations on the environment; people who have lived for less than 10 years compared with residents who have lived for more than 21 years have a significant difference in positive economic impact; there is a significant difference in economic negative impact between 41-50 residents and those under 20 years old, 31-40 Years old residents contrast 51. There are significant differences in social negative among residents over the age of. Conclusion .It is suggested that when planning tourism policies, relevant government agencies should pay more attention to the social, cultural and environmental issues of Daxi Old Street in order to bring more economic benefits to Daxi.
