服務創新、懷舊情感、體驗價值與重遊意願關係之研究─以林家古厝休閒農場為例

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/28794

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Title:	服務創新、懷舊情感、體驗價值與重遊意願關係之研究─以林家古厝休閒農場為例
Other Titles:	A Study of Relationships among Service Innovation, Nostalgia, Experiential Value and Revisiting Intention--The Case of Linjia Ancient Leisure Farm
Authors:	廖珩君 LIAO, HENG-CHUN
Contributors:	旅遊管理學系旅遊管理碩士班莊鎧溫 CHUANG, KAI-WAYNE
Keywords:	服務創新;懷舊情感;體驗價值;重遊意願 Service Innovation;Nostalgia;Experiential Value;Revisiting Intention
Date:	2021
Issue Date:	2022-08-16 11:17:04 (UTC+8)
Abstract:	自從政府實施周休二日的政策以後，興起國人對休閒生活的重視，休閒農場隨之需求大量增設。林家古厝休閒農場為北台灣最具代表性的休閒農場之一，近年來也增設許多體驗活動，增加遊客的體驗價值進而增加遊客前往的意願，並能根據研究結果提出建議，給予休閒農場經營者作為改善的依據。　　本研究旨在探討林家古厝休閒農場遊客的服務創新、懷舊情感、體驗價值與重遊意願等變數之關係及影響。並探討不同背景的遊客對於林家古厝休閒農場之服務創新、懷舊情感、體驗價值與重遊意願的差異與相互影響情形，提供業者對於林家古厝休閒農場一個良好的經營方向的參考。本文採問卷調查法進行資料收集並參考相關文獻，使用SPSS18統計套裝軟體作爲分析工具，以描述性統計分析、信效度分析、t檢定、單因子變異數分析、迴歸分析、相關分析等進行統計分析。　　研究的結果顯示：業者的服務創新對遊客的體驗價值具有正向影響；遊客的懷舊情感對體驗價值亦有顯著影響，服務創新、懷舊情感及體驗價值對遊客重遊意願的顯著影響均得到支持。根據上述研究結果，提供業者於經營林家古厝休閒農場時能作為參考的依據，並提高遊客的重遊意願。　　Since the government implemented the policy of two days off every week, the rise of the Chinese people's emphasis on leisure life, the demand for leisure farms has increased. The Linjia Ancient Leisure Farm is one of the most representative leisure farms in northern Taiwan. In recent years, many experience activities have been added to increase the experience value of tourists and increase the willingness of tourists to visit. It can also make suggestions based on the research results.. As a basis for improvement.　　This research aims to explore the relationship and influence of variables such as service innovation, nostalgia, experience value and willingness to revisit for tourists. It also discusses the differences and mutual influences of the service innovation, nostalgia, experience value, and willingness to revisit Linjia Ancient Leisure Farm by tourists of different backgrounds, and provides the industry's reference for a good management direction of Linjia Ancient Leisure Farm.This article uses questionnaire survey method to collect data and refer to relevant literature, using SPSS18 statistical package software as the analysis tool, descriptive statistical analysis, reliability and validity analysis, t test, single factor variance analysis, regression analysis, correlation analysis.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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