影響消費者選購拼布包產品滿意度之分析研究

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Title:	影響消費者選購拼布包產品滿意度之分析研究
Other Titles:	Analysis of the Satisfaction of Consumers' Choice of Patchwork Bag
Authors:	王孟麗 Wang, Meng-Lee
Contributors:	產品與室內設計學系李豫芬 Yu-Fen Lee
Keywords:	消費者;消費行為;拼布;拼布包;扣件 Consumers;consumer behavior;patchwork;patchwork bag;fastener
Date:	2021
Issue Date:	2022-08-18 11:37:09 (UTC+8)
Abstract:	本研究主要在透過文獻探討及設計問卷，進而調查消費者在選購拼布包時，可能影響之相關因素喜好度，透過統計分析了解不同背景的消費者對於相關因素的喜好度相互之間的差異性及相關性，並提出具體的結論及建議，作為相關業者進行產品設計、製造、銷售之參考。依據研究發現提出重點如下：一、消費者基於環保理念及使用舒適性等因素，對於採用天然原料製成的「棉質」布料，有較高的評價。二、消費者基於擔心收納物品遺失的情事發生，對於布包封口採用「拉鍊」的扣件，有較高的評價。三、消費者對於布包提袋採用「提把與提帶」雙功能方式能隨時調整手提或肩背減輕負重及避免傷害有一致的看法。四、消費者對拚布包「售價」的喜好程度依序由低價位到高價位，喜歡物美價廉的購買態度有一致的看法。五、消費者對於拼布包「布料」、「扣件」、「提帶」、「售價」因素之喜好度差異性分析，每項因素中都有部分項目顯著性 P=< 0.05 的差異。六、消費者對於拼布包「布料」、「扣件」、「提帶」、「售價」等的喜好度進行相關性分析，每項因素的部分項目有0.05 層級的顯著相關。　　This research is mainly through literature review and questionnaire design to investigate consumers' preferences for related factors that may affect when purchasing patchwork bags. Finally, through statistical analysis, understand the differences and correlations between different backgrounds' consumers, and put forward specific conclusions and suggestions for related companies in patchwork bag product design, manufacturing, and sales.Based on the research findings, the key points are as follows:1. Consumers have a high evaluation of “cotton” fabrics made of natural raw materials based on environmental protection concepts and comfort in use.2. Consumers are concerned about the occurrence of the loss of stored items, so they have a high evaluation of the fasteners that use “zips” in the closure of cloth bags.3. Consumers have a consistent view on the dual-function method of “handle and strap” for cloth bags and bags, which can adjust the hand or shoulder at any time to reduce weight and avoid injury.4. Consumers have a consistent view on the “selling price” of patchwork bags from low to high prices, and they prefer a high-quality and low-cost purchase attitude.5. Analysis of the difference in consumer preference for patchwork bag “fabric”, “fastener”, “strap”, and “price” factors. In each of these factors, some items have significant differences P=<0.05 .6. Consumers conduct a correlation analysis on the preferences of patchwork bags such as “fabric”, “fasteners”, “straps”, and “prices”. Some items of each factor have a significant correlation of 0.05 level.
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