品格是一個人最重要的素養,在台灣現今的教育體制下,道德教育並未單獨設科來教授,而是融入各科課程中,需要教師自行準備教材來教授。繪本是一種不分年齡大小,很好入門的讀物,因此繪本是教師在作為補充教材時的最佳選擇。本研究以品格教育繪本的評選指標因素為分析議題,依據文獻內容整理並分析出影響品格教育繪本評選的三個構面與九個準則,這三個構面分別是「內容構面」、「實用構面」以及「口碑構面」。經過層級分析法分析的結果,顯示內容構面裡的「符合生活經驗」、「題材多元豐富」以及「內容趣味生動」,這三項準則項目都屬於80/20法則中較為重要的項目,顯示內容構面是品格教育繪本評選指標因素中最為重要的項目。最後,本文依據研究結果提出討論與建議。 Character is one of the most important qualities in a person. Taiwan’s current education system does not teach ethics as an independent subject but integrates it in various courses, requiring teachers to prepare their own teaching materials. Picture books are great introductory reading materials suitable for all ages, making them one of the best choices for teachers trying to supplement their teaching materials. This study utilizes an evaluation index with 3 facets and 9 criteria for picture books that teach character; the 3 facets are “content”, “practicality”, and “word-of-mouth”. By utilizing hierarchical analysis, results show that the 3 criteria of “fits with life experiences”, “rich and diverse subject”, and “interesting and lively content” are the more important items under the 80/20 rule. This shows that content is one of the most important indicators that factor into the selection of picture books that teach character. Lastly, this paper will propose a discussion and suggestions based on the results of this study.