國小高年級學生觀看直播影片選擇之探討 ─以彰化某國小為例

NHUIR > College of Management > Department of Cultural & Creative Enterprise Management > Disserations and Theses(Cultural & Creative Enterprise Management) > Item 987654321/28932

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Title:	國小高年級學生觀看直播影片選擇之探討 ─以彰化某國小為例
Other Titles:	A Discussion on the Selection of Senior Students in Elementary Schools to Watch Live Movies--Taking an Elementary School in Changhua as an Example
Authors:	蕭嘉樺 HSIAO, CHIA-HUA
Contributors:	文化創意事業管理學系黃昱凱;洪林伯 HUANG, YU-KAI;HUNG, LIN-BAO
Keywords:	國小學童;數位內容;直播;選擇;人格特質 Elementary schools senior grades school children;digital content;live broadcast;choice;personality traits
Date:	2021
Issue Date:	2022-08-22 11:25:37 (UTC+8)
Abstract:	本研究以彰化縣某國小的高年級學童為問卷調查對象，探討影響國小高年級學童選擇觀看網際網路上之數位內容的直播影片類型的因素，當這些高年級學童在選擇時是否會受到個人人格特質或是其他因素如家中長輩較樣態度、個人壓力來源、或是目的等影響。並藉由問卷所得之資料進行交叉分析，從而得到國小高年級學童的影片觀看類型的選擇會受到行為果斷力影響，而觀看設備的選擇則會受到行為反應力之影響。而在觀看概念購面則是不同意部分(包含非常不同意和不同意)大於同意部分(包含非常同意和同意)以及不一定部分，在觀看行為構面也是不同意部分(包含非常不同意和不同意)大於同意部分(包含非常同意和同意)以及不一定部分。藉由此研究所得之結論，期望可提供相關教育單位和家長了解高年級學童觀看數位內容的直播影片的原因，並研擬出合適的教育方式，引導高年級學童以適當的態度去選擇適合觀看的數位內容直播影片。　　The subjects of this study’s questionnaire survey are older elementary school students from an elementary school in Changhua County. The study explores factors that impact older elementary school students when choosing to view online digital contact or live streamed videos; the influencing factors include whether older elementary school students are affected by their personal character traits or other factors such as attitudes of seniors in their household, personal sources of stress, or purposes. Data obtained from the questionnaire surveys was used in cross analysis which found that the types of videos viewed by older elementary school students are affected by behavioral decisiveness while the devices selected for viewing are affected by behavioral responsiveness. In terms of the aspect of viewing concept, disagreement (includes strongly disagree and disagree) is greater than agreement (includes strongly agree and agree) and uncertainty; for the aspect of viewing behavior, disagreement (including strongly disagree and disagree) was also greater than agreement (includes strongly agree and agree) and uncertainty. We hope that the conclusions of this study can provide education agencies and parents with a better understanding to the factors of why older elementary school students watch digital content and live streaming videos. As such, suitable education methods can be planned to guide older elementary school students in selecting suitable digital content and live streaming videos for viewing by utilizing appropriate attitudes.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Cultural & Creative Enterprise Management)

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