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http://nhuir.nhu.edu.tw/handle/987654321/28990
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| 題名: | 世界奇觀網站資訊品質對遊客行為意向影響之研究－以世界七大奇觀之一的下龍灣為例 |
| 其他題名: | A Study on the Influence of the Information Quality of the World Wonders Website on Tourists' Behavior Intentions--Taking Halong Bay, one of the Seven Wonders of the World, as an Example |
| 作者: | 阮氏紅蓮
LIEN, NGUYEN THI HONG |
| 貢獻者: | 旅遊管理學系旅遊管理碩士班
莊鎧溫
CHUANG, KAI-WAYNE |
| 關鍵詞: | 下龍灣世界奇觀;旅遊網站資訊;網站服務品質;知覺價值;重要-表現程度分析
Halong Bay World Wonders;Tourism Website Information;Website Service Quality;Perceptual Value;IPA |
| 日期: | 2022 |
| 上傳時間: | 2022-08-23 15:00:17 (UTC+8) |
| 摘要: | 如今，工業革命利用人工智能，物聯網和大數據的突破，利用數字化和資訊技術的強大力量，正在全球供應鏈中發生巨大變化。在任何服務業務中，特別是在旅遊服務中，提高服務品質是客戶滿意度的關鍵。因為始終將客戶滿意度視為實現業務效率的必要條件。對於旅遊業等無煙產業，現代技術使促銷方法更加多樣化，並改變了遊客的旅行和體驗方式。基於Internet的新技術使旅行體驗越來越方便。客人可以輕鬆地找到，對比，選擇最合適的目的地和服務，尤其是僅通過在家中使用網路的電子設備即可發現目的地。本研究旨在探索根據觀點評估著名目的地網站質量的規模在越南的用戶中，該主題還希望了解下龍灣網站提供的資訊是否對遊客的意圖有影響；通過服務品質及知覺價值等因素素以及訪問者是否對網站上提供的資訊感到滿意。 本研究方法是通過問卷調查進行的。參考網站服務品質研究中相關文獻已驗證過的量表，進行文句修改調整符合網站資訊使用狀況研究的對象主要是遊客使用下龍灣官方網站上的資訊。研究期間共回收有效問卷 405 份，採用敘述性統計分析、IPA 分析、獨立樣本 T 檢定、單因子變數分析…等等，本研究預計實施前測後收回修正，再實施問卷調查作業，並且藉著資料分析、了解下龍灣官方網站上不同屬性的旅行者所提供的資訊是否能夠反映所知覺的遊客的價值和下龍灣官方網站資訊的使用將影響遊客的選擇與否。然後根據研究結果提出各種建議，為下龍灣官網的資訊管理人員的發展方向和設計提供參考。
Today, the industrial revolution utilizes breakthroughs in artificial intelligence, the Internet of Things, and big data, and leverages the power of digitization and information technology, and tremendous changes are taking place in the global supply chain. In any service business, especially in travel services, improving service quality is the key to customer satisfaction. Because customer satisfaction is always regarded as a necessary condition for achieving business efficiency. For smoke-free industries such as tourism, modern technology has diversified promotional methods and changed the way tourists travel and experience. New Internet-based technologies make the travel experience more and more convenient. Guests can easily find, compare, and choose the most suitable destination and service, especially the destination can be found only through electronic devices using the Internet at home. The purpose of this study is to explore the scale of evaluation of the quality of famous destination websites among Vietnamese users based on their viewpoints. The topic also hopes to understand whether the information provided by Halong Bay websites has an impact on tourists’ intentions; through factors such as service quality and perceived value and visits whether the reader is satisfied with the information provided on the website. This research method is conducted through a questionnaire survey. Concerning the scales that have been verified in the relevant literature in the study of website service quality, sentence modification and adjustment are in line with the use of website information. The main objects of the study are tourists using the information on the official Halong Bay website. During the research period, a total of 405 valid questionnaires were collected, using narrative statistical analysis, IPA analysis, independent sample T-test, single factor variable analysis... etc. This research is expected to take back the corrections after the implementation of the pre-test, and then implement the questionnaire survey. Data analysis and understanding of whether the information provided by travelers of different attributes on the Halong Bay official website can reflect the perceived value of tourists and the use of information on the Halong Bay official website will affect the choice of tourists. Then, based on the research results, various suggestions are put forward to provide a reference for the development direction and design of the information management personnel of the official website of Halong Bay. |
| 顯示於類別: | [旅遊管理學系(旅遊管理碩士班)] 博碩士論文-旅遊管理碩士班
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