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    題名: 新冠肺炎疫情對台灣民眾的休閒活動參與及協商策略的影響
    其他題名: A Study of the Impacts of COVID-19 Epidemic on Participation of Leisure Activity and Negotiation Strategies for Residents in Taiwan
    作者: 高渭璜
    KAO, WEI-HUANG
    貢獻者: 旅遊管理學系旅遊管理碩士班
    于健
    YU, CHIEN
    關鍵詞: 新冠肺炎;休閒活動參與;休閒阻礙協商策略
    COVID-19;leisure participation;leisure onstraints and negotiations strategy
    日期: 2022
    上傳時間: 2022-09-05 09:57:09 (UTC+8)
    摘要:   本研究透過民眾休閒活動參與的現況,以及協商策略的調查,來探討新冠肺炎(COVID-19)疫情下,民眾的休閒活動參與和疫情前有什麼樣的差異,以及休閒阻礙的協商策略有無不同,並分析之間有無關聯性。以一般民眾為研究對象,採用問卷收集相關資料,做量化的分析探討,問卷回收總計有效問卷350份。以獨立樣本 t-test、單因子變異數分析(one-way ANOVA)、成對樣本t-test、迴歸分析做統計處理。  研究結果發現:一、疫情下民眾的整體休閒活動參與現況,相對疫情前是下降的。在各 類中只有「線上休閒性」的參與程度增加。二、疫情下民眾休閒阻礙協商策略使用相對疫情前是下降的,疫情前以「時間協商策略」的使用為最高,疫情後為「技能協商策略」的使用為最高。三、不同背景的民眾在休閒活動參與和休閒阻礙協商策略的使用有顯著差異。四、疫情下民眾的休閒阻礙協商策略對七種類型的休閒活動參與皆有正向影響。對不同類的休閒活動參與,正向影響最大的協商策略各不相同。
      Based on the current situation of people's leisure participation and a research of leisure negotiation strategies conducted in the thesis, the main purpose of this thesis is to explore the difference of people's leisure activity participation and the negotiation strategies before and after the pandemic of COVID-19 and furthermore to analyze whether there is a correlation between them. The research targets the general public as the research object, and a questionnaire was used to collect relevant data and conduct quantitative analysis. A total of 350 valid questionnaires were collected. The statistical processing was performed by independent sample t-test, one-way ANOVA, paired sample t-test, and regression analysis.Results of the research:1.Under the epidemic, the “Online Leisure Paritication” of the public has increased, while the degree of participation in other types of activities has declined.2.Under the epidemic, negotiations strategy of leisure constraints has decreased and the use of the “skill negotiation strategy” is the highest, while the use of the “time negotiation strategy” was the highest before epedimic.3.People with different demographic, including the gender, age, occupation, education level, monthly income and family status, differ in the degree of leisure participation and the negotiations strategy of leisure significantly.4.Under the epidemic, the negotiations strategy of leisure constraints has a positive impact on leisure participation in seven types of leisure activities, while the negotiation strategy which has the highest positive impact is different for each type of leisure activities.
    顯示於類別:[旅遊管理學系(旅遊管理碩士班)] 博碩士論文-旅遊管理碩士班

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