| 摘要: | 最近幾年，宗教型非營利組織開始在社會中提供許多服務並發揮重要的功能。組織為達成宗旨及使命、後續「生存」的問題、社服慈善團體如何凝聚機構內部成員共識、對外透過資訊或不同管道行銷自己、運用現有資源以及透過網路資訊科技系統延伸，維繫與社會大眾及企業之良好關係。本研究探討宗教型非營利組織的發展與管理相關議題，藉由嘉義鎮巡府慈善協會的個案研究，採取深度訪談，並且進行資料蒐集與分析。 研究結果顯示，慈善協會的服務對象與內容，早期主要是以捐棺、清寒家庭補助、物資急難救助及寒冬送暖為主，近期有擴充到路殺犬貓的救援。其次，CORPS模式可以運用於分析慈善協會的受益者、提供的服務、創造的價值與決策核心。慈善協會在資源募集部分，其實都是從主要幹部、委員、志工及協力廠商，而在物資部分，有能力者會共同認捐或出力含物資配送運送。最後，慈善協會的未來發展規劃，著重於流浪犬中途之家設立與未滿18歲之弱勢族群就學補助。根據研究發現，本研究建議慈善協會未來可以(1)提升志工培育訓練；(2)安排學生志工服務與學習合作；(3)運用資訊科技與系統管理，改善服務內容。
In recent years, religious nonprofit organizations have begun to provide many services and perform important functions in society. In order to achieve its mission and objectives, the organisation's “survival”, how to build consensus within the organisation, how to market itself externally through information or different channels, how to use its existing resources and how to extend its relationship with the public and companies through the Internet. This study explores issues related to the development and management of religious non-profit organizations. Based on the case study of the Chiayi Zhen Xun Fu Charitable Association, in-depth interviews are conducted, and data collection and analysis are conducted. The research results show that the service clients and content of the Chiayi Zhen Xun Fu Charitable Association were mainly coffin donations, subsidies for needy families, material emergency relief, and warmth in winter in the early days, and recently expanded to rescue dogs and cats on the road. Secondly, the CORPS model can be used to analyze the beneficiaries, services provided, value created and decision-making core of the charitable association. In the part of resource mobilization, the charitable associations actually starts from the main cadres, committee members, volunteers and cooperating manufacturers, while in the part of materials, those who are capable will jointly pledge donations or contribute to the distribution and delivery of materials. Finally, the future development plan of the charity association focuses on the establishment of a halfway home for stray dogs and school subsidies for disadvantaged groups under the age of 18. According to the research findings, this study suggests that the charitable association can (1) improve volunteer training and training; (2) arrange student volunteer service and learning cooperation; and (3) use information technology and system management to improve service content. |
