本研究的目的欲探討影響居家保健商品之消費行為因素分析。本研究以居家保健學員和台中的消費者為研究對象，採用隨機抽樣方式進行問卷調查，共發出250份，回收214份，有效問卷為214份，有效問卷回收率85.6%。本研究所得結論如下：(1)探討有關健康意識對居家保健需求有顯著影響(2)探討有關體驗行銷對居家保健需求有顯著影響(3)探討有關知覺價值對居家保健需求有顯著影響(4)探討有關消費者行為對居家保健需求有顯著影響 The purpose of this study is to explore the consumer behavior research in the home health care commodity market. In this study, home health care students and consumers in Taichung were used as the research objects. A random sampling method was used to conduct a questionnaire survey. A total of 250 questionnaires were sent out, 214 were returned, and 214 were valid questionnaires. The effective questionnaire recovery rate was 85.6%. The conclusions of this study are as follows: (1) to explore whether the health awareness has a significant impact on the demand for home health care (2) to explore whether the experience marketing has a significant impact on the demand for home health care (3) to explore whether the perceived value has a significant impact on the demand for home health care (4) to explore whether relevant consumer behavior has a significant impact on the demand for home health care.
