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| 題名: | 從ESG觀點探討公司新產品開發策略：個案研究 |
| 其他題名: | The Strategies of NPD Base on The View of ESG: Case Study |
| 作者: | 蔡哲豪
TSAI, CHE-HAO |
| 貢獻者: | 科技學院永續綠色科技碩士學位學程
陳志昌;洪耀明
CHEN, CHIH-CHANG;HONG, YAO-MING |
| 關鍵詞: | 減碳;公司治理
Carbon Reduction;Corporate Governance;ESG;NPD (new product development) |
| 日期: | 2022 |
| 上傳時間: | 2023-11-14 11:36:35 (UTC+8) |
| 摘要: | 近幾年來ESG已成為企業經營的顯學，針對這個議題企業應該要有那些作為？對於社會是否有善盡企業應盡責任？企業對於自然生態及人類環境有沒有避免造成危害？在性別平等、員工及客戶權益、上下游供應鏈、能源再利用等各方面，都逐漸成為業界探討的重點。在千變萬化的環境中企業若要永續經營就必須提升競爭力，而落實ESG是不二法門，得以減低及避免風險帶來之衝擊，朝向永續發展邁進。 然而，新產品開發可以說是製造業成長的命脈，作者希望釐清以往的新產品開發流程會不會受到ESG議題的影響？亦或是加入ESG觀點能否增加新產品開發的效能或造成部分阻礙？而政府已訂出相關規範，中小企業及上市櫃公司在此議題上的因應之道為何？是否找出能供企業參照或學習的觀點都值得深入分析了解。 本研究採個案探討的方式，挑選屬高度汙染的製造業（簡稱H公司及C公司），製造產業面臨工資高漲、成本增加、勞工缺乏、以及環保意識抬頭等外在環境因素的影響，再加上生産技術是否符合環境節能減碳等新規定，可否做到降低汙染、節約能源、減少耗材及廢棄物以及產品再生、再利用等都決定鑄造業者可否具備競爭潛力及發展力，是否可以在市場上發展生存，本次透過資料蒐集、深度訪談，研究結論如下：1. NPD早期在舊思維底下多以功能性的提升為主，例如成本降低，就會成為主要考量，然而企業加入ESG觀念以後，會思考NPD是否真正符合勞資雙方、消費者及投資者等正向的效應，以符合ESG的精神。2. 受訪企業一家為中小企業，一家為上櫃公司，皆表示遵循政府推行政策，尤其上櫃公司（C公司）已組成節能減碳小組負責公司規劃與執行，並透過專業機構協助(例如金屬工業研究發展中心)落實減碳目標，而未來在獨立董事遴選時，特以環保專業人士首選。3. 綜觀上櫃公司的現況、公開資訊之蒐集以及本研究的二間個案公司訪談，結果顯示目前IPO公司多能依循法規著手進行，並揭露相關資訊給予投資人及社會大眾知悉。建議中小企業可以追隨上市櫃公司的腳步，提升自身的ESG的觀念，藉以提升競爭力，以面對未來整體市場嚴峻的挑戰。
In recent years, ESG has become a prominent science in corporate management. Gender equality, employee and customer rights, energy reuse, and the company’s impact on the natural ecology have gradually become the focus of industry discussions. The author hopes to clarify whether the previous new product development process will be affected by the ESG issues. What are the measures for small and medium-sized enterprises and listed OTC companies to deal with the recent government regulations? This study selects two high-polluting manufacturing industries (referred to as H company and C company), and analyzes if their development processes comply with government regulation to reduce pollution, save energy, reduce consumables and product reuse. These factors will determine the survival potential of enterprises in the market. Through data collection and in-depth interviews, the research conclusions are as follows:1. In the early days of NPD, under the old thinking, the main consideration was the improvement of functionality. However, after enterprises implement the ESG concept, they will reconsider whether NPD meets the needs of both employers and employees, and the guiding effect of consumers and investors.2. Both interviewed companies, a small and medium-sized enterprise and an OTC company, stated that they followed the government’s policies. In particular, the OTC company (Company C) has formed an energy-saving and carbon-reduction team, with the help from professional organizations (such as Metal Industry Research and Development Center), to achieve carbon reduction goals. Environmental protection professionals will be the first choice in the selection of independent directors in the future.3. Looking at the current situation of OTC companies, the collection of public information, and the interviews with the two case companies in this study, the results show that most IPO companies can proceed in accordance with regulations and disclose relevant information to investors and the public. I suggest small and medium-sized enterprises follow in the footsteps of listed OTC companies and improve their ESG concepts to enhance their competitiveness and face the severe challenges of the overall market in the future. |
| 顯示於類別: | [永續綠色科技碩士學位學程] 博碩士論文
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