探討桃園購物中心親子設施服務品質體驗之研究

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/29815

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Title:	探討桃園購物中心親子設施服務品質體驗之研究
Other Titles:	The Study on Exploring the Experience of Service Quality towards Family Facilities at Shopping Centers in Taoyuan City
Authors:	陳霈真 CHEN, PEI-CHEN
Contributors:	旅遊管理學系旅遊管理碩士班于健 YU, CHIEN
Keywords:	重要性表現分析法;親子設施;桃園購物中心 IPA;family facilities;shopping centers in Taoyuan City
Date:	2023
Issue Date:	2023-11-14 13:09:56 (UTC+8)
Abstract:	現代人重視旅遊，親子設施服務也是人們在意的其中一部分，本研究以桃園在地的購物中心為例，對其消費者發放問卷，採用重要性-表現分析法來研究民眾對於購物中心各項親子設施服務品質的使用體驗。本研究回收有效問卷一共為210份，研究結果發現：1.業者在環境維護上、價格、動靜態規劃，已達到遊客的期望。2.遊客對於桃園購物中心親子設施的服務人員，重視度較不那麼高，但滿意度卻是高的。3.遊客在到訪前，對於親子設施的美學較不重視，而體驗後遊客亦感到不是很滿意，表示業者在親子設施的美學上未符合遊客的需求。4.遊客對於桃園購物中心親子設施的空間機能十分重視，而體驗後遊客卻感到不滿意，顯示業者可以根據此方面做更妥善的規劃。　　Modern people attach great importance to visual tourism, and parent-child design services are also part of what people care about. This study takes the local shopping center in Taoyuan as an example, sends questionnaires to other consumers, and uses the importance-performance analysis method to study the non-government services for various items in the shopping center. Parent-child facilities for quality of service experience. A total of 210 question papers were recovered in this study, and the results of the study found that:1. The industry has met the expectations of tourists in terms of environmental maintenance, price, and dynamic planning.2. Tourists do not have a high degree of visual awareness of the service staff of the parent-child design facilities in Taoyuan Shopping Center, but their satisfaction is high.3. Before the visit, tourists paid little attention to the beauty of parent-child design, and after the experience, tourists also felt dissatisfied, indicating that the beauty of parent-child design did not meet the needs of tourists.4. Tourists attach great importance to the aerial functions set up by parents and children in Taoyuan Shopping Center, but tourists do not feel satisfied after the experience. It shows that the industry can make more ingenious plans based on this aspect.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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