南華大學機構典藏系統:Item 987654321/6407
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 18278/19583 (93%)
Visitors : 915831      Online Users : 765
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/6407


    Title: 探討滿意度、再購意圖、和口碑傳播意圖之間的關係
    Authors: 陳秀芬
    Keywords: consumer satisfaction
    repurchase intention
    word-of-mouth
    SEM
    Date: 2007-12-01
    Issue Date: 2010-12-21 16:31:42 (UTC+8)
    Publisher: 南華大學企業管理系管理科學碩士班
    Abstract: The purpose of this study was to investigate whether consumer satisfaction directly affect consumer word-of-mouth behavior or repurchase intention can play a mediating role between consumer satisfaction and word-of-mouth output intention. Satisfactions with product and service will determine the customers’ future purchase intention and word-of-mouth communication. Smith (1998) also indicated that consumer satisfaction can be a significant determinant of repurchase intention, dissemination word-of-mouth, and consumer loyalty in products and services.In this study, the data was handled by the reliability test, descriptive analysis, and structural equation modeling (SEM). After analyzing, the outcomes can be summarized in the following subjects. The path analysis displays that there was no direct effect and indirect effect among service satisfaction, repurchase intention, and word-of-mouth output intention; for the product satisfaction, there was a direct effect to repurchase intention and an indirect effect to positive/negative word-of-mouth output intention; repurchase intention and word-of-mouth output intention were predicted directly by ambiance satisfaction, which meant that the repurchase intention can also play a mediating role between ambiance satisfaction and word-of-mouth output intention;
    Relation: 經營管理論叢特刊
    2期(2007)
    Appears in Collections:[The Journals of Nanhua University ] Operation management reviews (Special Issue)
    [Department of Business Administration, Master/Ph.D Program in Management Sciences] Operation management reviews (Special Issue)

    Files in This Item:

    File Description SizeFormat
    3095000210.pdf270KbAdobe PDF936View/Open
    index.html0KbHTML514View/Open


    All items in NHUIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback