資訊服務業之企業聲望排序

NHUIR > The Journals of Nanhua University > Management Sciences Research > Item 987654321/6440

Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/6440

Title:	資訊服務業之企業聲望排序
Authors:	吳信宏;林士彥;廖岳祥;謝俊逸
Keywords:	Business reputation Grey relational analysis Priority Weight
Date:	2005-12-01
Issue Date:	2010-12-21 16:38:14 (UTC+8)
Publisher:	南華大學企業管理系管理科學碩士班
Abstract:	This study uses grey relational analysis, which is very flexible and ease of use to deal with decision-making problems, to prioritize the business reputation of the seven companies in information service industries with different parameters and weights settings. Though using different parameters and weights could generate different priority, the study has revealed that IBM in Taiwan and Motorola, Inc. in Taiwan were the two best companies in information service industries, whereas the other five companies still have room for improvement. More importantly, the gap in business reputation among the other four or five companies might not be significant.
Relation:	管理科學研究 2卷2期
Appears in Collections:	[The Journals of Nanhua University ] Management Sciences Research [Department of Business Administration, Master/Ph.D Program in Management Sciences] Management Sciences Research

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