| 摘要: | The 21st century is the era of the knowledge economy. In order to do the best to promote talents, Asian countries are not only making great efforts to improve themselves with educational resources and environments, but also to encourage people to study abroad to obtain new knowledge, ideals and concepts. The number of people studying abroad and planning to go abroad to receive training every year is increasing constantly past few years, and the real amount of people who study abroad is going up steadily. YES, founded in 1997, is an educational guide for students who want to study abroad in the U.S.A., Britain, Canada, Australia, and New Zealand. Presently, YES is focusing on the Taiwanese Market, which unfortunately is shrinking, because of economic problems, birth-rate in decreases and a great portion of Taiwan’s population migrating to Mainland China, just to name a few. Since, the consumer rate, for YES’s services are declining, which need immediately resolutions. To resolve the shrinking market in Taiwan, the researcher recommends YES adopts two strategies as follows: (1) Organizational structure strategies and (2) Operational business strategies. |
