南華大學機構典藏系統:Item 987654321/7249
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    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/7249


    Title: 直郵折價券效果重新評估---縱切面資料分析
    Other Titles: Are DM Coupons Effective?
    Authors: 邱魏頌正
    Contributors: 南華大學管理經濟學系暨經濟學研究所
    Keywords: 折價卷;促銷活動;縱切面資料;Coupons;Promotion;Longitudinal data
    Date: 2001
    Issue Date: 2011-03-01 14:35:38 (UTC+8)
    Appears in Collections:[Department of Cultural & Creative Enterprise Management] NSTC Project

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