南華大學機構典藏系統:Item 987654321/7791
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 18278/19583 (93%)
Visitors : 916837      Online Users : 810
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/7791


    Title: 虛擬與實際：消費者倫理信念之探討
    Other Titles: Virtual and Real: An Empirical Investigation on Consumer Ethics
    Authors: 盧龍泉;朱家宏;張秀樺
    Long-Chuan Lu;Chia-Hung Chu;Hsiu-Hwa Chang
    Contributors: 國立中正大學企業管理研究所;大眾商業銀行
    Department of Business Administration, National Chung Cheng University;Ta Chong Bank
    Keywords: 一般消費倫理;網路消費倫理;對企業的態度;對人性的態度;生活態度
    consumer's ethics;e-ethics;attitude toward business;attitude toward mankind
    Date: 2010-12-01
    Issue Date: 2011-04-07 11:43:41 (UTC+8)
    Publisher: 南華大學環境管理研究所
    Abstract: 隨著網際網路的普及運用，網路上的消費者行為日益蓬勃，也因網路特性之賜，消費者可以使用匿名或別名來從事網路行為，而以一種與真實身份不同的面目出現在網路界面上，並造就了有別於一般實體環境的網路自我，進而發展出網路倫理次文化。因此，消費者的倫理信念是否因虛擬或實體環境的不同而有所變化，則為本研究所探討的宗旨。本研究以十八歲以上成年人為受訪對象，透過書面問卷調查與網路問卷兩種方式進行施測，共獲得有效問卷共409份。結果中發現，消費者的一般消費倫理與網路消費倫理間確實存在顯著的差異性，此乃表示消費者在實體界面的倫理行為認知與表現，並不代表其在虛擬的網路環境上亦具有相同的倫理認知。另外，更透過消費者的生活態度及性別來分別檢測其是否會對一般消費倫理與網路消費倫理產生影響，以期透過本研究結果，更能深入瞭解消費者在不同環境下的消費倫理思維，並對學術研究及企業實務上有所貢獻。
    Due to the characteristics of online environments, individual could do something in a virtual space with anonymous/pseudo name. This phenomenon made virtual online ego different from personal ego in physical environment. Whether consumers hold different ethical beliefs that was influenced by the properties of online or offline environment became an interest issue. The purpose of this study was to identify the influence source. Several significance outcomes were obtained from a survey of 409 valid sample respondents. The result showed that consumers' ethics were significantly different with consumers' e-ethics. The finding of this study identified different effects on attitude toward business, attitude toward mankind, gender on consumers' ethics beliefs and e-ethical beliefs, respectively. The information provided valuable references for further study of consumer e-ethical beliefs and business practices.
    Relation: 環境與管理研究
    11卷2期
    Appears in Collections:[The Journals of Nanhua University ] Journal of environment and management
    [Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Journal of environment and management

    Files in This Item:

    File Description SizeFormat
    3042110205.pdf423KbAdobe PDF1095View/Open
    index.html0KbHTML477View/Open


    All items in NHUIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback