| 摘要: | 根據調查指出，實施週休二日後，青少年將有更多的休閒時間從事不同類型的休閒活動。博物館如何在這休閒場所多元的環境中吸引青少年族群入館？本研究旨在探討青少年不同統計變數對科教館「印象、參觀行為及參觀經驗」是否相關，並交叉分析關聯性。研究母體為購票進入科教館參觀之青少年觀眾，採用「便利抽樣」之抽樣方法，以一對一方式進行施測。問卷回收後，共達311份。本研究採用問卷調查法，並依據學者Alexander、Loomis和Screven三位學者的研究內涵說法，同時考量研究本身需求，自編「青少年參觀科教館參觀經驗問卷」作為資料收集的來源。根據受測青少年觀眾填答結果，以描述性統計、卡方檢定、獨立樣本T檢定、Pearson相關、單因子變異數等統計方法，進行資料處理分析。經研究結果發現：不同背景青少年觀眾對科教館印象中，對科教館了解程度及吸引力與年齡、教育程度有關，對整體印象與年齡有關。不同背景青少年觀眾參觀科教館行為中，參觀原因與年齡、職業有關；同行人數及停留時間與年齡、教育程度、職業有關；來館動機、資訊、主要參觀方式及交通工具與年齡有關，來館次數與年齡、教育程度、居住區域有關。不同背景青少年觀眾參觀科教館之參觀經驗，在設施使用及滿意度、參觀科教館後整體滿意度、代為宣傳科教館活動、再來意願、參觀票價看法、參觀收穫有顯著性差異。
According to the survey pointed out that the implementation of the two-day weekend, the youth will have more leisure time engaged in different types of leisure activities. Museums how, in this diverse environment, leisure facilities to attract young people into the museum group? This study aimed to explore the young people of different statistical variables on science museum, ”the impression of visiting behavior and visits to experience” is relevant, and cross-correlation analysis. Study population was booking into the Science Education Center to visit the young audience, the use of ”convenience sampling” of the sampling method applied to one-way test. Data were a total of 311 copies. This study used questionnaires, and according to scholars, Alexander, Loomis, and Screven meaning three scholars say, but consider the needs of the research itself, designed ”to visit young people visit the science museum experience questionnaire” as a source of data collection. According to respondents by the young audience measurement results using descriptive statistics, chi-square test, independent samples T test, Pearson correlation, ANOVA and other statistical methods for data processing and analysis. The study found that: young people from different backgrounds in the audience the impression of science museum, science museum on the level of understanding and attractive with age, educational attainment, the overall impression of age-related. Young people with different backgrounds in the Visitor behavior science museum, visit the causes and age, occupational; peer residence time and the number and age, educational level, occupation-related; to Museum motivation, information, methods and means of transport to visit the main age-related, to Museum of the number and age, educational level, living area related. Different backgrounds, young audience to visit the science museum visitors experience and satisfaction in the use of the facility, visit overall satisfaction after the science museum, science museum, took the promotional activities, will again visit the fares views, visit the harvest there was a significant difference. |
