電子商務（Electronic Commerce, EC）已是現代經濟的一種重要形態，在全球化浪潮中，電子商務讓企業在全球市場上具備競爭的實力，透過電子商務也讓企業接觸商機的機會達到最大，並成為二十一世紀企業生存的基礎建設之一。兩岸經濟合作架構協議（ECFA）內文中提及兩岸合作事項，「電子商務」即為兩岸經濟加強合作項目之一，秉此，本文即從兩岸電子商務環境下的分析出發，進而探討在後ECFA時代，兩岸如何在電子商務的合作上獲得雙贏，從而提出兩岸對於電子商務合作需改善與補足之處，最後探討兩岸如何進一步強化電子商務合作，並促進經貿合作發展。本文結論認為，兩岸在電子商務產業合作上，須仰賴政策的制定及帶領，主因在於電子商務產業合作必須仰賴兩岸政府在政策、法規上建立能夠互通的制度或平台，並讓雙方再進一步進行金流、物流與信賴機制的建立。 Electronic Commerce (E-Commerce) is an important form of the modern economy. In the Era of Globalization, enterprises possess great competitiveness in the global market, and have unprecedented opportunities to access global market through E-Commerce. It also has become one of essential functions for business operations during 21st century. It mentioned that “E-Commerce” is one of cross-strait economic cooperation projects need to strengthen in Economic Cooperation Framework Agreement (ECFA). Accordingly, the paper analyzes the environment of cross-strait E-Commerce, and discusses how to get win-win cooperation between Taiwan and Mainland China in the post-ECFA era. Additionally, the paper proposes improvements and defects in cross-strait E-Commerce. Finally, the final section will be discussion of how to further reinforce cross-strait E-Commerce cooperation, and promote economic-trade cooperation development. The paper concludes cross-strait cooperation in E-Commerce industry has to rely on cooperation of both side governments in policy and leadership. The main reason is that cooperation of E-Commerce industry depends on well-established policies and regulations made by both side governments, and therefore E-commerce could further create more interests for both sides.
