行動健康管理透過可移動式行動通訊設備，不受時間和地點的限制，提供使用者長期管理個人的體適能健康資料，目前已逐漸被智慧型手機使用者下載、使用。本研究根據TPB理論與TAM模型的整合架構，並結合隱私資訊與知覺成本兩項構念探討國人對於採用行動體適能健康管理服務的行為意圖。本研究310份有效樣本透過結構方程模式檢定的結果呈現，認知易用性顯著直接影響認知有用性，其解釋能力達65.1%；認知易用性、認知有用性與資訊隱私顯著直接影響態度，其解釋能力達47.3%；認知行為控制與態度顯著直接影響使用意圖，其解釋能力達51.4%。研究結果顯示，態度、認知行為控制、認知易用性、認知有用性與資訊隱私是影響使用者是否採用行動體適能健康管理服務的關鍵的影響因子。 Mobile healthcare management via mobile devices to serve and manage individual's fitness records without the limitations of location and time. There are some healthcare and health management applications provided in smart phone application store, and some people download the applications to record personal health data for keeping higher level of the health. This study highlights this issue of Mobile Fitness Health Management (MFHM) and extracts the factors affecting the user's intention in adopting MFHM. Based on the integration of the Theory of Planned Behavior and the Technology Acceptance Model, the factors associated with the user's intention toward MFHM are explored. The sampling data of this study was collected from 310 respondents. Structural Equation Model (SEM) analysis shows that ”attitude” and “perceived behavioral control” significantly affected the behavioral intention of adopting MFHM, and “perceived-ease- of-use,” “perceived usefulness,” and “information privacy” had an indirect effect via “attitude.” The research model explains the variance in intention (51.4%), attitude (47.3%), and perceived usefulness (65.1%). Overall, this study shows that “attitude,” “perceived behavior control,” “perceived ease of use,” “perceived usefulness” and “information privacy” were critical determinants of MFHM adoption.
