| 摘要: | 北市警聲期刊對於出版機關而言，是為增進同仁經驗交流、抒發園地及提升專業素養，其功能在其傳遞的理念、知識及資訊，能夠為閱讀群眾所接受，方能達成其出版目的，而獲利通常不是其主要目的，這正是政府機關與一般出版業者最大的不同。本研究主要在分析臺北市政府警察局所屬基層警察人員對「北市警聲」月刊內容重要性及滿意度之探討，提供出版單位，除了可以做為日後企畫選題上之參考，讓月刊內容選題盡量符合讀者的需求，開發多元的題材。本研究主要內容涵蓋閱讀動機及行為、月刊認知、月刊內容重要度及滿意度與個人特徵基本資料等四個部分。因此，統計分析方法包括樣本結構分析、描述性分析、因素分析、信度檢定、卡方檢定、T 檢定與單因子變異數分析及IPA分析，以驗證各變項間之差異性及相關性。研究結果發現，其差異性分析得知，基層警察人員對閱讀動機及行為、月刊認知、月刊內容重要性及滿意度三個研究構面分析，男性成員呈現顯著差異大於成員女性；其相關性分析得知，基層警察人員的月刊內容滿意度，達極顯著正相關，惟對交通安全部分，須加強其內容特性，以提高讀者滿意度。
For the publishers, Voice of Police Magazine Monthly Publication Is place for promoting experience exchange between peers, expression and improvement of professionalism. The purpose of this publication aims to offer functions of conveying concepts, knowledge and information that are acceptable to the readers, whereas profitability is usually the least important issue. This is the difference between the government agencies and general publishers. The purpose of the study is to analyze the importance and satisfaction from the basic-level police at the Taipei City Police Department held towards the content of “Voice of Police Magazine Monthly Publication.” In addition to providing reference on future project selections, the publishing units will be able to choose topics for the monthly publication that meet reader demand with development of diverse materials. The content of study includes reading motives and behavior, monthly publication recognition, and importance and satisfaction for publication content, and basic information on personal characteristics.以Hence, the statistical methods include the structural analysis of samples, descriptive analysis, factor analysis, reliability test, chi-square test, t-test, one-way ANOVA, and IPA analysis, which will verify the differences and correlation between variables. The study result shows the difference analysis on the three research dimensions, namely the reading motive and behavior, monthly publication recognition, content importance and satisfaction for basic-level police, whereas males have significant difference than females. The correlation analysis shows that the satisfaction of publication content reaches significant positive correlation; nonetheless the traffic safety section requires strengthening of content characteristics to improve reader satisfaction. |
