南華大學機構典藏系統:Item 987654321/16577
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    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/16577


    Title: 參與動機、活動體驗、文化認同與社區意識關係之研究─以北港藝閣遶境活動為例
    Other Titles: The Study of Relationship among Participating Motivations, Experience, Cultural Identity and Sense of Community--A Case Study of Beigang YI-KO
    Authors: 趙家民;涂智慧;吳琬蓉;巫忠晉
    Chao, Chia-Min;Tu, Chih- Hui;Wu, Wan-Jung;Wu, Chung-Chin
    Contributors: 南華大學旅遊管理學系;嘉義市嘉北國小;雲林縣北辰國小
    Department of Tourism Management, NanHua University;Chiayi City Chiapei Elementart school;Yunlin City Beichen Elementary School
    Keywords: 藝閣;參與動機;文化認同;社區意識
    YI-KO;Participating Motivations;Experience;Cultural Identifications;Sense
    Date: 2012-12-01
    Issue Date: 2014-01-03 11:12:15 (UTC+8)
    Publisher: 南華大學文化創意事業管理學系
    Abstract: 北港朝天宮每年農曆三月十九至三月二十三的「媽祖文化節」，藝閣遶境活動舉辦數年，吸引了許多鎮民及外地民眾一同參與觀看這項一年一度的盛事活動，本研究以參與北港藝閣遶境活動北港鎮民為研究對象，首先探討參與活動的鎮民樣本結構，其次分析鎮民「參與動機」、「活動體驗」、「文化認同」、「社區意識」四個構面間的差異性及相互關連性。本研究以問卷方式調查，問卷回收後，共有效樣本318份。資料分析方式包括描述性統計、t檢定、單因子變異數分析、pearson相關係數。分析結果，北港鎮民對於藝閣遶境之「參與動機」越強烈，越願意親臨現場參與藝閣遶境「活動體驗」，另對於媽祖文化節藝閣遶境活動之「文化認同」與「社區意識」更加劇凝聚力。
    Beigang Chao-Tian Temple annual Lunar New Year March 19 to March 23 Matsu Cultural Festival “, organized by the Arts Court Hsiang activities for several years, attracted many of the townspeople and outsiders who want to participate in the activities of watch this annual eventIn this study, to participate in the Pak Kong Arts Court Hsiang activity the Beigang town study, first of all investigate the structure of participating in the activities of the town sample, followed by analysis of China town, “motivation” and “active experience”, “cultural identity” and “sense of communitythe differences between the four dimensions and inter-related nature.In this study, a questionnaire survey, questionnaires were collected, a total of 318 samples. Data analysis including descriptive statistics, t-test, one-way analysis of variance, pearson correlation coefficient.Analysis results, the Beigang town for the Arts Court Hsiang “Participation Motivation” more intense, more willing to visit the site to participate in the Arts Court Hsiang “active experience”, and the other activities around the territory for the Arts Pavilion of the Mazu Cultural Festival “cultural identity”The sense of community “is exacerbated by cohesion.
    Relation: 文化事業與管理研究
    10期
    Appears in Collections:[The Journals of Nanhua University ] Journal of cultural enterprise and management
    [Department of Cultural & Creative Enterprise Management] Journal of cultural enterprise and management

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