| 摘要: | 牛罵頭文化協進會為順應社區總體營造政策所成立之非營利組織，自1995年10月成立以來，致力於生態保育、地方文化資產保存、文化田野調查及推動藝文活動，以社區營造方式推動社區發展，惟因環境因素導致面臨發展瓶頸，企圖轉型經營地方文化產業做為永續發展之方向。 本研究以牛罵頭文化協進會做為研究對象，運用文獻分析法及深度訪談法等質性研究方法進行研究。藉由訪談嫻熟清水地方文化背景之在地文化工作者、公部門及牛罵頭文化協進會成員之看法及意見，從中分析檢視清水地方文化產業發展現況、牛罵頭文化協進會發展現況及以地方文化產業做為經營策略之可行性評估。 研究結果為：（一）就清水地方文化產業發展現況的發現：受訪者一致認為，擁有豐富多元的文化特色及近年公部門對文化的重視是文化產業發展的最大優勢；公部門內部協調性不夠以致相關施作與預期有落差，加上在地社團呈現斷層現象為地方文化產業發展帶來隱憂。（二）就牛罵頭文化協進會發展現況之發現：透過社區總體營造工作累積厚實能力；人員的疏離及角色定位問題為急待解決的問題。（三）推動地方文化產業發展為可行之經營策略，但短期內應從輔助的角度為出發點。並就研究結論提出相關建議，以做為牛罵頭文化協進會及相關單位之參考。
The Gomach Cultural Promotion Association is a non-profit organization founded to respond to the policies of community empowerment. Since the foundation began in October 1995, it has been devoted to ecological conservation, local cultural asset preservation, cultural field study, and artistic activities. By community empowerment, it promotes community development. However, due to environmental factors, it encounters the obstacle of development, and attempts to transform as a local culture industry, with sustainable development. This study treats the Gomach Cultural Promotion Association as the subject, and adopts literature review and in-depth interviews. By interviewing local cultural workers, public servants, and members of the Gomach Cultural Promotion Association, it analyzes the development of local culture industry in Chinshui Township, the current development of the Gomach Cultural Promotion Association, and evaluates the feasibility of local culture industry as the operational strategy. The research findings are shown, as follows: (1) The current development of local culture industry in Chinshui Township: It has rich and diverse cultural characteristics, and in recent years, the attention of the public sector on culture is the most significant advantage. The implementation of the public sector and the gap between local groups are the concerns regarding the development of local culture industry. (2) The current development of the Gomach Cultural Promotion Association: The accumulation of power capacity by Community Empowerment, distance between members, and role positioning are urgent problems.(3) The implementation of local culture industry is a feasible operational strategy; however, in the short term, it requires initial guidance. According to the conclusions, this study proposes suggestions for the Gomach Cultural Promotion Association and related units. |
