韓國發展文化產業軟實力之研究－以韓流現象為例

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Title:	韓國發展文化產業軟實力之研究－以韓流現象為例
Other Titles:	The study of South Korea Soft Power in its Development of Culture Industry--Case Study in South Korean Fad Phenomenon
Authors:	王雅慧 Wang, Ya-Hui
Contributors:	國際暨大陸事務學系亞太研究碩士班邱昭憲 Chao-Hsien Chiu
Keywords:	文化產業;柔性權力;軟實力;韓流 Cultural Industries;Soft Power;South Korean fad
Date:	2014
Issue Date:	2014-11-21 15:52:33 (UTC+8)
Abstract:	2012年韓國音樂視頻《江南Style》在全世界的瘋狂流行，引起研究者對近幾年興起的韓流現象感到好奇。在約瑟夫．奈伊（Joseph S. Nye）提出「軟實力」的概念之後，文化與文化產業所發揮的軟實力越來越受到世界各國所重視。本研究即從文化全球化的架構下，探究文化軟實力發展的議題；並從軟實力發展的角度，探討文化產業的內涵與價值、國家角色與發展可行途徑。　　　韓國的歷史文化脈絡塑造了強烈的民族性格，亞洲金融風暴後，政府的危機應變促使產業的轉型，並善用民族精神力量確立以「文化立國」的發展策略。政府角色與政策推動的成功，持續在亞洲甚至世界各地掀起一陣陣的「韓流」。本研究聚焦二股強大的韓流現象，以個案研究的方法，回顧韓劇《大長今》所引起的文化風潮，與音樂視頻《江南Style》的特殊流行現象，進一步分析此韓流現象的背景與原因，並探究其對韓國在世界的經濟、政治與文化上的影響力量。　　　本文研究結果發現：1、文化產業可以提升國家軟實力，2、國家應扮演文化產業發展的推手，3、民族意識與全球視野成就韓流，4、文化韓流有助打造韓國國家品牌，5、韓國已成為亞洲文化強權。並以研究發現提出以下建議：1、文化產業應先以深化文化為重心，再談產業的發展；2、在全球化文化產業的競爭中，國家應扮演更積極的角色；3、軟實力的展現需要匯聚與醞育，文化產業的發展要靠正確的政策與時間的累積。　　　台灣相對於世界的大國，所能發揮的硬實力有限，從軟實力著手是最佳的途徑。我們有珍貴的條件，只要充分認知並致力於發展，則台灣必能在全球化的局勢中發揮軟實力的影響能力。　　The South Korean song "Gangnam Style" and its music video have influenced popular culture-worldwide since 2012. "Gangnam Style" inspired my interest in the study of South Korean fad phenomenon. With Joseph S. Nye, an American political scientist , pioneered the theory of soft power, it has been highly valued by more and more nations world-widely to pay attention on the soft power of their culture industries. This study is focus on the development of the soft power based on culture globalization phenomenon, to discuss the future possibility of the soft power development by government involving, also to explore the content and value of the culture industry through the view of the soft power development. South Korean people are with strong feature, it was benefited from South Korean historical background. South Korean has experienced its industry transform by government involving after the Asia financial crisis in year 1997. People in South Korea strongly supported the government to develop its culture soft power. The successful role play and policy implementation of South Korean government has created a South Korean fad phenomenon among the Asian area and even continuing its popularity world-widely. This study is based on two popular cases influence by the South Korean fad phenomenon, using case study method to analyze the soft power of South Korea through the impact of popularity of "Dae Chang Kum" a Korean Drama and the song "Gangnam Style" and its music video. The background reason and how much influence of the county of South Korea now in the world by its economy, politics, and culture power, has been discussed in this study as well. 　　　Five conclusions of this study have been given; 1. The soft power can be developed by its culture industry. 2, Government should play the role as a helper to the culture industry. 3. The South Korean fad was formed by national consciousness and global vision. 4. The South Korean national brands have benefited from the South Korean fad phenomenon. 5. South Korea has become the "culture superpower" in Asia area. 　　　The suggestions based on the conclusions above will be as followings, 1, Deepen cultural restructuring should be focus first before the developing of culture industry. 2. Government should involve more in the global competition of culture industry. 3. The exploration of the soft power requires integration and cultivation, correct policy strategy and time will help the development of culture industry.　　　Comparing with other superpower nations in this world, Taiwan's "hard power" is very limited. It will be a great advantage for Taiwan to develop its soft power. Taiwan owns precious conditions, should be able to have its influence in global arena by its soft power, only if by the fully acknowledge and efforts.
Appears in Collections:	[Department of International and China Studies, The M.A. Program of Asia-Pacific Studies and Public Policy Studies] Disserations and Theses(M.A. Program in Asia-Pacific Studies)

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