| 摘要: | 在舊思維裡，表演藝術與企業間有如兩條平行線，但現今社會中，表演藝術與企業的結合，可創造出雙贏的新局面。藝企合作時，需要有溝通與媒合的管道，因此，本研究將「藝企平台」視為藝企間溝通與媒合的管道，但這個推估尚需實際的印證，並同時探查目前表演藝術團體發展的藝企平台之問題及趨向。 本研究採多重個案研究設計，以三個與企業合作經驗豐富的表演藝術團體為研究對象，秉持三角測量法的精神，採多元的管道蒐集資料，並將所得的資料交叉檢核印證，再進行跨個案綜合比較分析。最後，淬煉出表演藝術團體發展的藝企平台之模式。 研究發現，三種表演藝術團體發展的藝企平台模式分別為：(1)菜單式：提供多樣化的表演型態，除了讓企業挑選，更透過客製化的演出，使企業得以享有多元的服務，其合作關係成功關鍵的要素在於表演藝術團體能彈性的配合企業，並滿足企業的需求；(2)開放式：提供既有的表演型態，認同此平台理念的企業共襄盛舉，透過企業陸續加入，使平台延續不斷，其合作關係成功關鍵的要素在於平台已具相當知名度，企業與其合作，對企業的社會責任有加乘之效益；(3)閉合式：結合相同理念的企業，此平台藝企雙方已有高度的互信基礎，共同推出合作方案，其合作關係成功關鍵的要素在於藝企雙方對於表演藝術推廣有強烈的使命感，且雙方有很深層的互信基礎，使平台可以在既定的目標下運行。 以研究發現為基礎，研究者提出關於藝企平台發展後續研究與實務應用的建議。
In old-fashioned thoughts, performing arts parallel the industries, whereas in modern society, a new win-win situation is created after the combination of the both sides. The outlets for communication and complement are required while cooperating with each other. Thus, this study regards “art & business platform” as a channel through the communication and complement. The estimate, however, still demands practical proofs; meanwhile, the problems and trends of present performing arts groups development should be examined as well. The study founds on multiple case study which takes three experienced Performing Art Organizations combining with cross-industrial cooperation case as objects, as well as based on trigonometrical survey to collect, examine, compare materials comprehensively, and generalize the key factors and cross-industrial cooperation models subsequently. What's followed are the three indiviual art & business platform models for Performing Arts Organization : (1)Menu-mode: providing various expressing contents for the industries to choose from, and in addion, enable them to possess exclusive service by going along with customization performance. The successful key factor of cooperation relationship lies in the flexibilities of Performing Art Organizations to meet the needs of individual industries.(2)Open-mode: offer the original perfoming styles, attract the other industries with the same concepts to joint project so as to go ever lasting. The major keypoint of successful relationship consists of the good reputation of Performing Art Organizations which multiples the benefits to the industies through mutual cooperation.(3)Closed-mode: due to the highly mutual trust on the both sides, integrate the industries with the same concepts to coact their ideal projects. The major part of successful cooperation exists on the strong sense of mission, which devotes to promoting performance arts. On the base of mutual deeply trust, make the common goals of the art platform work well on certain projects. According to the findings of the study, the author makes suggestions for future research and relationship managemen of art & business platform as well. |
