遊憩吸引力、遊客動機、遊憩體驗與遊客滿意度之研究－以高雄市大東文化藝術中心為例

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/17570

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Title:	遊憩吸引力、遊客動機、遊憩體驗與遊客滿意度之研究－以高雄市大東文化藝術中心為例
Other Titles:	A Study of Recreation Attraction, Tourists Motivation, Recreation Experience and Visitor Satisfaction--The Case of Kaohsiung City Da Dong Art Center
Authors:	李宏洲 Li, Hung-chou
Contributors:	旅遊管理學系旅遊管理碩士班莊鎧溫 Kai-wayne Chuang
Keywords:	滿意度;文化藝術中心;吸引力;動機;體驗 Motives;Experience;Attraction;Satisfaction;Art Center
Date:	2013
Issue Date:	2015-01-05 10:30:25 (UTC+8)
Abstract:	本研究主要以大東文化藝術中心遊客為研究對象，探討遊憩吸引力、遊客動機、遊憩體驗與遊客滿意度等變數之因果關係，以相關分析及迴歸法進行統計分析。研究結果發現：1.研究發現遊憩吸引力與遊客動機對遊憩體驗及遊客滿意度之間均有顯著相關 ; 2.遊憩吸引力及遊客動機與遊憩體驗對遊客滿意度的關聯性，發現遊憩吸引力及遊客動機對遊憩體驗有正向影響、遊憩吸引力及遊客動機對遊客滿意度有正向影響、遊憩體驗對遊客滿意度的顯著影響均得到支持 ; 遊憩吸引力及遊客動機皆透過遊憩體驗對顧客滿意度有中介影響。　　The purpose of this research is to analyze the effect of recreation attraction and tourists motives ,recreation experience, visitor satisfaction for Kaohsiung City Da Dong Art Center’s visitors. The conclusions and suggestions were listed as follows.The tools used for data analysis are correlation analysis and regression analysis. The results of this research are as following: 1. Study found that recreational attraction with tourists motives were significantly correlated between the recreational experience and visitor satisfaction; 2.To analyze the correlation among recreation attraction , tourists motives , recreation experience and visitor satisfaction. The result reveals that recreation attraction and tourists motives has an significant effect on recreation experience and visitor satisfaction. Besides, recreation experience has much influence on recreation attraction and tourists motives as well. In other words, recreation experience has mediating effect, on recreation attraction and visitor satisfaction; recreation experience has mediating effect, on tourists motives and visitor satisfaction.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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