| 摘要: | 本研究旨在探討「兩岸簽訂金融MOU」事件之演變，對台灣上市櫃整體金融業之股價及台灣上市櫃之保險業、證券業、銀行業、金控業股價之影響，研究標的為台灣上市櫃整體金融業及保險業、證券業、銀行業、金控業，本文依照新聞之報導將事件日分成十個，並以事件研究法來加以探討。 本研究有以下發現：兩岸即將簽訂金融MOU事件演變之訊息公布時，會對台灣上市櫃整體金融業之股價產生異常報酬；其次，兩岸即將簽訂金融MOU事件演變之訊息公布時，會對台灣上市櫃「金控業」之股價產生異常報酬；第三，兩岸即將簽訂金融MOU事件演變之訊息公布時，對台灣上市櫃保險業之股價會產生異常報酬；第四，兩岸即將簽訂金融MOU事件演變之訊息公布時，對台灣上市櫃證券業之股價會產生異常報酬；最後，兩岸即將簽訂金融MOU事件演變之訊息公布時，對台灣上市櫃銀行業之股價會產生異常報酬。
The study investigates the impact of signing financial MOU on all Taiwan’s listed financial companies, i.e., the insurance companies, the security companies, the banking companies, and the financial holding companies. The target is to study abnormal returns of financial MOU on Taiwan’s listed financial industry, the insurance, the security, the banking, and the financial holding companies. The events days are divided into ten groups according to the report of news, and will be examined via an event study. There are five conclusions in this study: first of all, when the development of the Cross-Straits financial MOU was announced, the stock price of Taiwan’s listed financial industry would generate abnormal returns. Second, when the development of the Cross-Straits financial MOU was announced, the stock price of Taiwan’s listed financial holding companies would generate abnormal returns. Third, when the development of the Cross-Straits financial MOU was announced, the stock price of Taiwan’s listed insurance companies would generate abnormal returns. Fourth, when the development of the Cross-Straits financial MOU was announced, the stock price of Taiwan’s listed stock market would generate abnormal returns. Finally, when the development of the Cross-Straits financial MOU was announced, the stock price of Taiwan’s listed banking would generate abnormal returns. |
