| 摘要: | 自2007年Amazon成功推出Kindle電子書閱讀器，結合閱讀器軟硬體、內容、銷售平臺、數位版權管理與傳輸的功能後，在市場占有極大優勢，這種以線上交易平臺的創新整合服務模式，得到消費者的肯定，Amazon成功掌握創造破壞性創新的契機，不斷地擴大企業規模與服務內涵。而臺灣本身具有數位出版與媒體科技發展的基礎，藉由此種創新模式的整合，可為臺灣圖書出版產業帶來嶄新的經營契機，使得出版文化事業得以永續發展。 本研究主要探討臺灣數位出版平臺服務創新之關鍵成功因素，以質性研究，透過文獻探討以及對產、官、學、研界之專家進行深度訪談，依照創新的服務內容與方法、創新的服務傳遞與顧客介面、服務創新的企業經營模式等構面進行分析及理論建構方法，整理出臺灣數位出版平臺服務創新之主要考慮構面與評估準則。研究結果顯示，在電子書市場尚未成熟時，電子書交易平臺多僅提供銷售管道與電子檔案傳遞，但若能進一步運用儲存與運用數位內容資料，並且有效整合提供平臺聯盟合作廠商回饋機制的建立，提供閱讀行為、或銷售的分析，使得合作的出版商或作家能獲得以往得不到的資訊，連結上過去無法直接接觸的讀者社群，即為服務創新之關鍵。
Since Amazon announced Kindle e-book reader in 2007 with a success. The digital reader with the combination of the digital-reading hardware, software, content and sales platform, have a tremendous advantages in the market, the users have the positive approve on the new online digital copy dealing platform services, Amazon have pioneered the market and gained the opportunity to expend the company to larger scale with more services. Taiwan has the technology needed for digital publishing and multimedia, based on the market that Amazon has expended will bring business opportunity to gain more profit as well as sustainability of the publishing industry. This study is based on Qualitative research methods. Through literature review, as well as industry, government, academia, research sector depth interviews of experts. Innovative services in accordance with the contents and methods, innovative service delivery and customer interface, service and other innovative business model analysis dimensions and theoretical construction, a summary of Taiwanese digital publishing platform for service innovation and the main dimensions of evaluation criteria to consider. The results show that in the e-book market is not mature, just providing e-trading platform sales channel and electronic file transfer, However, if further use of digital content storage and use of information and effective integration of coalition partners to provide a platform to establish feedback mechanisms. Provide reading behavior, or sales analysis, making the cooperation of publishers or authors, they can get extra information which they ever had before. link can’t be direct contact with the readers of the past community service innovation is the key. |
