台灣教育改革透過大學院校的增設，來實踐高等教育普及化的願景，但在「少子化」的趨勢下，引發了大學「高錄取率、低錄取分數」的現象，而大學生「高學歷、高失業率」的情況，使得大學生們成為社會各方檢視的對象，但透過媒體運作所呈現的大學生形象，卻有可能是負面、偏頗的社群刻版印象。在大學生相關新聞事件的熱潮下，「大學生了沒」節目的誕生，大學生開始擁有發聲的空間，不再是經由他人口中來介紹自己，或許這是提供大學生挑戰社會宰制關係的契機。「大學生了沒」節目著重大學生課外生活、外在妝扮，亦有校園生活的主題，而透過分析節目場景與流程，試圖洞悉權力關係的運作，發現空間座位的擺設、主持人、製作單位，以及專家來賓，其中皆有權力的行使，而有著類似「課堂教室」的運作型態。從文本分析中看出，節目的言談仍有若干與主流新聞論述呼應之處（如當代大學生素質低落、不務正業好玩樂…），但也不乏反轉主流論述的言談，企圖呈現出大學生多元的面貌，也迫使主流意識形態霸權必須對大學生論述在若干面向進行鬆綁，並提供大學生得以平反負面形象的空間，使得「大學生了沒」成為主流論述與非（反）主流論述爭鋒的場域。在閱聽人研究中發現，高中生與大學生對文本的解讀，常為節目中大學生進行「辯護」，而上班族在文本的解讀，常以較高的身分位置進行觀視，且在若干議題上帶著譴責的語彙，並清楚地與文本中的大學生與大學生行為劃清界限。研究發現，觀眾對節目內容的經驗詮釋，會因性別、就學階段及社會位階，有著不同的解讀型態與收視意義。 After ten years of reformation on the educational system in Taiwan, the number of colleges has been soaring. Almost every young adult goes to the college and get a diploma. The quality of the college students have been questioned and criticized recently, and these people have been portrayed with negative images in the media, especially the news. The variety show “University” started to broadcast at CTI television in 2007. It is a program aimed at college students. A couple dozens of college students were invited to talk about their college lives for every episode, so as a few adult guests. This study explored how this show can be a space where college students speak for themselves. It was found that the show “University” put emphasis on college students’ extracurricular activities, physical appearance, and campus lives. Through the seat arrangement, the setting of host, guest, and even production team, the show seems to replicate a “classroom” power relation. Through discourse analysis, it was found how college students are represented in the show still responded to some mainstream assumptions of these young people. However, reversal discourses also emerged from the show and diverse images of college students get to be presented. The show becomes the site where all different discourses contend for hegemony. It was also found that audience in different cultural positions would interpret the show distinctively.
