民宿遊客渡假生活型態、選擇評估準則與遊客行為之研究

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/19425

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Title:	民宿遊客渡假生活型態、選擇評估準則與遊客行為之研究
Other Titles:	A Study on B&B Vacation Lifestyle, Criteria and Behavior in B&B Tourist
Authors:	陳志軒 Chen, Chih-hsuan
Contributors:	旅遊事業管理學系碩士班李謀監 Mou-chien Li
Keywords:	民宿;選擇評估準則;渡假生活型態;遊客行為 Criteria;Tourist Behavior;Vacation Lifestyle;B&B
Date:	2010
Issue Date:	2015-03-13 12:00:15 (UTC+8)
Abstract:	本研究主要是探討民宿遊客渡假生活型態、選擇評估準則、遊客之間的關係。本研究發放400份問卷，回收有效問卷345份。以t考驗、單因子變異數分析、典型相關等統計方法進行分析。本研究結果如下：1.不同性別、年齡、教育程度、家庭狀況、職業類別、月收入、資訊來源對於渡假生活型態有差異差異。2. 民宿遊客的渡假生活型態與選擇評估準則呈現負向趨勢。3.不同年齡、教育程度、家庭狀況、居住地、職業類別、月收入有差異差異。4.民宿遊客的選擇評估準則與遊客行為呈現正向趨勢。5.民宿遊客在民宿的感受上無別於住飯店的感受　　The purposes of this research aimed to analyze the relationships among the B&B vacation lifestyle, criteria, and tourist behavior by questionnaire investigation method. The statistical analysis method included T- test, one-way MANOVA and canonical correlation. This research had 400 participants and 345 surveys had returned. The results are found as followed: (1) The vacation lifestyle have a great diversity according to different gender, age, education level, income and origin of information. (2) The relationship between B&B consumer's vacation lifestyle and criteria are negative tendency. (3) There are a great diversity among different gender, education level, family situation, residency, occupation and income. (4) The relationship between criteria and consumer behavior are positive tendency. (5) There is no difference for B&B tourist to live in B&B or in hotel.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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