| 摘要: | 本研究以嘉義縣東石漁人碼頭的遊客為對象，針對休閒阻礙、休閒體驗、滿意度、重遊意願探討其差異情形，並分析其間之關聯性，以供政府單位和民營機構進行相關遊憩開發建設做為參考。共發放問卷500份，計回收有效問卷405份，有效量表回收率為95.80%。並以t考驗、單因子變異數分析、Lisrel路徑分析及重要表現程度分析法(IPA)等統計方法進行驗證分析。研究結果顯示：一、漁人碼頭遊客的休閒阻礙差異情形：在不同「性別」、「年齡」、「職業」、「教育程度」、「婚姻」、「每月收入」、「交通工具」有顯著差異；休閒阻礙與重遊意願有關聯性存在。二、漁人碼頭遊客的休閒體驗差異情形：在不同「年齡」、「職業」、「教育程度」、「婚姻」、「每月收入」有顯著差異；休閒體驗與重遊意願有關聯性存在。 三、漁人碼頭遊客的滿意度差異情形：在不同「性別」、「年齡」、「教育程度」、「婚姻」、「每月收入」有顯著差異；滿意度與重遊意願有關聯性存在。四、漁人碼頭遊客的重遊意願差異情形：在不同「每月收入」有顯著差異。五、漁人碼頭遊客的重遊意願路徑分析：休閒阻礙會直接影響遊客的休閒體驗與滿意度、休閒體驗會直接影響遊客的滿意度與重遊意願、休閒阻礙與休閒體驗經滿意度會間接影響重遊意願。
The tourists in Chiayi County Fisherman’s Wharf Scenic Area was object in this case study. To explore and analyze the difference and relationship of leisure constraints, leisure experience, satisfaction, and revisit inclination, meanwhile, the result can be a reference for planning tourism development and construction of government and private sectors. 500 questionnaires had been sent out and gathered 405 questionnaires back, which revealed the response rate of this effective questionnaire is 95.80%. T test, one-way ANOVA, path analysis of Lisrel, and importance -performance analysis(IPA) are applied to analyze the collected data obtaining the results listed as below:1.The difference for leisure constraints of tourists in Fisherman’s Wharf: there is significant difference in gender, age, career, education, marriage, monthly income, transport; there is relationship between leisure constraints and revisit inclination.2.The difference for leisure experience of tourists in Fisherman’s Wharf: there is significant difference in age, career, education, marriage, monthly income; there is relationship between leisure experience and revisit inclination.3.The difference for satisfaction of tourists in Fisherman’s Wharf: there is significant difference in gender, age, education, marriage, monthly income; there is relationship between satisfaction and revisit inclination.4.The difference for revisit inclination of tourists in Fisherman’s Wharf: there is significant difference in monthly income.5.The path analysis for revisit inclination of tourists in Fisherman’s Wharf: leisure constraints can affect leisure experience and satisfaction of tourists directly, leisure experience can affect satisfaction and revisit inclination of tourists directly, and leisure constraints and leisure experience can through satisfaction to affect revisit inclination indirectly. |
